SEO Best Practices: On-Page SEO Checklist

By jack123 | SEO | 0 Comments

SEO represents one of the most important things you can do for your website. Optimizing your website will allow you to grow your business faster by converting more. In this article, we’ll break down the best SEO practices. Make sure to follow our On-Page SEO Checklist.

Title Tag

The title tag is one of the most important factors when it comes to ranking higher in the search results. Search engines rank websites for a specific keyword based on their relevance and authority. The title tag will tell the search engines if your website is relevant for the searched keyword.

You first have to perform a throughout keyword research to determinate the best keywords for your brand. Once you have figured out your two main keywords, include them in the title tag along with your brand name. Make sure you keep your title tags below 55 characters while avoiding duplicates.

Meta Description

Although not as important as the title tag when it comes to rankings, the meta description is essential for increasing your click-through-rate. As shown in our SEO Abbreviations Explained article, the first two SERP positions receive roughly 50% of all the clicks. You can increase your chances of getting a click by having a solid meta description.

The meta description will be the one to gain the attention of the users. Your meta descriptions should be detailed while including your main page/article keyword. This way you can increase the likelihood of receiving a click.

Quality Content

The content present on your website and its quality will play an important role in your rankings. Your content must be relevant and high-quality. More in-depth valuable content will signal to the search engines that your website is of authority, ranking you higher.

However, in order to ensure a higher ranking, you must include your target keyword in the body of the text. Write your article around a certain keyword and make sure to include it in the body enough times. It is advised to mention the keyword 1-2% of your entire text length. Make sure that you don’t abuse it by using that keyword too many times.

Internal Linking

On your On-Page SEO Checklist, internal linking should be present. Use relevant anchor texts in your articles and link from them to your most important pages. Always link from “tail-to-head,” from your less important pages to your main ones.

Search Engine crawlers will be able to pick up on your internal linking and guide themselves easier on your website. This way you will be able to signal which pages are the important ones, setting up an internal hierarchy.

Image Alt Tags

Images will constitute an essential part of your website and most importantly, content. Utilizing ALT tags and setting up the right filenames for each image is a must. Search engines will be able to understand the topic of your image through these tags.

Make sure to use descriptive titles when naming your image and to separate the words through dashes. If possible, aim to include your keyword in the filename and the alt tag of your image.

Conclusion

One of the most important ranking factors is your on-site optimization. A highly-optimized website will be ranked higher, driving more traffic. By following our On-Page SEO Checklist, you will be able to improve your website instantly.