Link Building Types: A Practical Guide to Choosing the Right Approach
Link building types explained: compare guest posts, niche edits, digital PR and editorial links, then choose a focused, lower-risk approach for SEO.
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Link building, written by people who do it
Playbooks, vetting checklists and honest numbers from our own campaigns — no recycled "ultimate guides."
Everything below comes out of campaigns we run ourselves. We publish the vetting criteria we actually use, what placements cost in practice, and the tactics we have stopped using — because most of what is written about link building is written by people who have never had to defend a link to a client.
Start here
- Link Building: The Complete Guide — the whole discipline end to end: what still moves rankings, what stopped working, and how to run a programme.
- Authority Link Building — how to tell a genuinely authoritative site from one that just has a high DR.
- What Link Building Actually Costs — real price bands by placement type, and what a suspiciously cheap link is hiding.
- Guest Posts vs Niche Edits — which one earns its money, and when.
- Link Building ROI — connecting backlinks to revenue rather than to vanity metrics.
By topic
Casino & iGaming. The hardest niche to build in and the one we specialise in — see the casino link building guide and our iGaming SEO strategies.
Agencies and resellers. How white label link building works when the output has to survive your client’s own audit.
Formats. The mechanics of guest posting, niche edits, and linkable assets that earn links without outreach.
If you would rather have this run for you than read about it, our link building services page explains how we work, or you can ask us for a free backlink audit.
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Skyscraper Link Building: How the Strategy Works and When to Use It
Learn how skyscraper link building works, assess whether a page is worth improving, build a useful replacement, and target relevant editorial outreach.