Marketing analytics services that show which channel actually paid
Measurement you can take into a finance meeting.
We build the tracking, make the numbers agree with your payment provider, and send a monthly report a person wrote.
- GA4, Tag Manager, server-side tagging, Looker Studio, BigQuery
- Every property, container and dashboard stays in your Google account
- Free tracking audit, back within 24 hours
Marketing analytics services: what we actually measure
Marketing analytics services turn ad spend and site behaviour into numbers you can act on. We build the collection layer, prove it against a second source, then report it.
Collection
Tag Manager on the web, server-side tagging, consent handling, and the Google Ads and Meta conversion APIs.
Processing
GA4 configured on purpose: events named to a written spec, key events mapped to business outcomes, BigQuery export from day one.
Reporting
A Looker Studio dashboard on your own property or warehouse, plus a written monthly report.
Most engagements start with a repair, not a dashboard — a conversion firing on page load instead of on purchase. Two specialist services sit inside this one: GA4 implementation and Google Tag Manager.
Who this is for — and who it is not
Numbers that disagree
GA4 reports one conversion count, the payment processor another. Budget is being set on the gap.
Marketer, no analyst
You own the channel targets but not the data engineering, and need documentation a hire can read.
Affiliate or iGaming
Postbacks, registrations, first deposits and NGR events across several brands, with consent rules that differ by market.
Poor fits: a single-page site with no real ad spend, or a team wanting a dashboard laid over unchecked data. iGaming is a genuine specialism — the same domain knowledge behind our casino link building.
What you get: the artefacts, by name
Every item is a file, an account or a document that outlives the engagement. The measurement plan and event spec stay versioned.
Ownership is not negotiable: property, containers, BigQuery project and dashboard live in your own Google account. Not included — media management, creative, page builds, consent-notice wording.
What lands in your hands
How a marketing analytics project runs
Five stages, four below. Delays come from developer queues, consent tooling and third-party systems.
Audit
Every tag and trigger mapped: what fires twice, what never fires, where revenue diverges.
Measurement plan
One document: the questions the business needs answered, the events that answer them, the owners.
Implementation
Built in a staging container, tested against a checklist, then published. Consent tested in both states.
Validation
Numbers reconciled against a second source, variance explained in writing, accounts confirmed in your name.
Validation separates a real implementation from a tag install. We reconcile the analytics figure against a source with no reason to flatter it — the payment provider or the CRM. Some variance is normal: consent refusals, ad blockers, cross-device journeys. An unexplained gap is a bug; a measured one is a footnote.
Reporting: what lands in your inbox
The standing report is monthly, short, and written by the person who built the tracking. It leads with revenue and cost per acquisition, not sessions.
The monthly report
What changed, what caused it, what we would do next, and what we got wrong.
The live dashboard
Looker Studio on your GA4 property or BigQuery project. It updates whether or not we are still engaged.
When a number looks wrong
Reply to the report. A senior practitioner investigates that week and answers with a cause.
“If two platforms disagree, we show you why. We do not quietly report the flattering number.”
The Web Push reporting standardGoogle Ads, Meta and GA4 count the same conversion under different rules and lookback windows, so the totals never reconcile — as Ahrefs’ guide to attribution sets out. We report each platform’s own number, the deduplicated view, and the difference. That matters when paid search and organic search touched the same visitor — and it is why measurement design belongs with the conversion rate optimisation work.
What marketing analytics services cost
We quote per scope rather than publish a rate card. The work takes three shapes: a fixed-scope project for audit, plan and implementation; a monthly retainer for reporting and analyst time; plus fixed-price additions for a new market or a server-side migration.
What moves it up: more domains and languages, server-side infrastructure, tracking debt to unpick first, CRM data joined back to the session. What moves it down: a clean single-domain site and a business that already knows its three questions.
Server-side hosting, BigQuery and consent licences sit in your accounts, billed by the vendor; we configure them, we do not resell them. Nothing carries a promised uplift. The exact figure comes back with the free audit, attached to a defined scope.
Standards we work to
Events follow a written naming convention. Container changes go to staging first, are tested in both consent states, then published with a dated change-log entry.
On GDPR: Consent Mode is configured so tags respect the visitor’s choice, and we document what is collected before consent. We are an EU team working to EU rules by default. Consent-notice wording stays with your counsel.
We will not claim two attribution models can be made to agree. We show each gap and how it was measured.
How we work
Why a boutique, senior-only analytics agency
Every hour billed is worked by a senior practitioner. No junior tier learning on your container, no account manager relaying questions.
We are based in Oradea, Romania, on European hours. The client list is short by design: we cap concurrent engagements rather than hire to fill demand.
Fair questions, straight answers
What is the difference between marketing analytics and marketing reporting?
Reporting tells you what happened; analytics tells you why, and what to change. Reporting can be automated once the data is trustworthy. Both fail the same way: if collection is wrong, everything above it is wrong too.
How much do marketing analytics services cost?
We quote per scope rather than publish a rate card. The number moves with domains and languages, whether server-side tagging is needed, and how much tracking debt must be unpicked. Hosting, BigQuery and consent licences are third-party costs you pay directly.
What tools do you work with?
GA4, Google Tag Manager for web and server-side, Looker Studio, BigQuery, and the Google Ads and Meta conversion APIs. Also Meta Pixel, LinkedIn Insight Tag and HubSpot, always in your accounts. Estimates from tools such as Semrush are direction, never measured data.
How long does it take before the data is reliable?
Implementation is measured in weeks, not months; the constraint is usually developer availability on your side. Data is decision-grade once validated against a second source, normally the payment provider or CRM. Until then, treat reports as directional.
Can you fix tracking that is already broken?
Yes — that is how most engagements begin. The audit finds duplicate tags, conversions firing on page load instead of on purchase, consent that blocks nothing, and revenue that does not match the processor. We record what changed and when.
How do you handle GDPR and cookie consent?
Consent Mode is configured so tags respect the visitor’s choice, and we document what is collected before consent. We are an EU-based team, so EU rules are the default rather than a retrofit. Notice wording stays with your counsel.
Do you work with casino and iGaming brands?
Yes — it is a specialism: affiliate postbacks, registration and deposit events, NGR reporting, multi-brand setups. Same domain knowledge as our casino and iGaming work. We flag whatever needs checking against platform terms and your licence, and never promise regulatory approval.
Do we still need an in-house analyst?
For most small teams, no. Where the volume genuinely warrants an internal hire, we will say so instead of billing a retainer. Where an analyst exists, we build the collection layer and hand the interpretation over.
Next step: a tracking review
Send us the site. We check what is collected, what fires twice, what consent blocks, and where reported revenue parts company with reality — then reply within 24 hours.
Prefer to talk it through? Book a free 15-minute intro call →