WordPress Development Services

WordPress development services from the team that also does the SEO

Senior developers only. Clean markup, fast pages, no page-builder lock-in.

We build, rebuild and take over sites that have outgrown whoever first built them. Because the same team handles the search side, our WordPress development services never fight the rankings: clean markup, Core Web Vitals as a requirement, blocks your editors can use alone.

  • 01Custom themes and Gutenberg blocks, no page builder
  • 02Staging and a Git repository on every project
  • 03You own the code, hosting and plugin licences

Send us the site. We will tell you what it needs.

Free

A senior developer reviews your install and replies with the three things worth fixing first, and whether repair or rebuild is cheaper.

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Prefer to talk it through? Book a free 30-minute intro call →

The work

What our WordPress development services cover

Most clients arrive with a site built years ago by someone who has moved on. It still loads; nobody can safely change it. We never resell a marketplace theme as custom.

Themes and blocks

A purpose-written theme or child theme, plus block templates your editors build pages from.

Plugins and integrations

Bespoke logic as a proper plugin: APIs, CRM, custom post types. It outlives the theme.

Migrations and speed

Takeovers, host moves, performance measured on real templates. Shops scoped separately.

WooCommerce development →
Fit check

Who this suits

A small roster by choice: focused marketing sites up to multi-template rebuilds, not brochures at marketplace prices.

Teams that publish

Marketing, B2B and SaaS teams shipping campaigns without developer time for each layout change.

Content and multilingual

Sites in two to six languages; publishers where template speed decides traffic.

When WordPress is wrong

Complex user state or heavy transaction logic belongs in a framework. Traffic that will not convert is not a build problem.

Try conversion optimisation →
Deliverables

What you get, itemised

You should be able to hire anyone else the day after launch and hand over a working repository. Analytics is scoped separately: see tracking and reporting.

Included in every build

ThemeCustom or child theme
EditingOn-brand block templates
EnvironmentsStaging plus production
Version controlGit repository, transferred
HandoverDocs and credentials
TrainingRecorded editor walkthrough
OwnershipCode, hosting, licences yours
After launch30 days of bug fixes
Custom WordPress development

Blocks and child themes, without page-builder lock-in

Elementor and Divi are capable products; we just do not start new builds there.

Why blocks are faster

A builder ships its CSS and JavaScript on every page, used or not. Blocks output only what you asked for, most of the battle in Core Web Vitals and technical SEO.

The honest trade-off

Editors lose some freeform control. Sections always look right, and no annual licence holds your layouts.

Build or buy

Bespoke suits logic that must outlive the theme. When a maintained plugin does the job, buying it is cheaper.

Takeovers

Migrations, rebuilds and rescue projects

Adopting somebody else’s install is our most common enquiry, so we look before we quote.

Audit before anything

A paid audit of theme, plugins, database and hosting returns a written list: what is fixable, what must be replaced, what each costs.

Host and URL moves

Host changes, HTTP to HTTPS and URL restructures ship with a full 301 map. Redirect handling is where migrations lose traffic.

Common rescue cases

Plugin sprawl, scripts injected by a hack, edited core files, a theme nobody can maintain.

How we work

Process, environments and timelines

Nothing is tested on production. Staging and Git from day one, database exported before anything risky. Weeks count from approved scope.

Week 0

Discovery and quote

Templates, integrations, languages and content volume listed and priced, so later additions stay visible.

Weeks 1–2

Build on staging

Templates go up on a staging URL you can watch. Feedback on real pages, not a mockup.

Weeks 3–6

Content and QA

Browsers, mobile, forms, redirects, speed. Approvals run alongside, where slippage starts.

Launch

Push live, hand over

Quiet-hour cutover, redirects verified, repository and credentials transferred.

After launch

Maintenance, updates and security

A site is not finished at launch, only released. Care is optional, priced separately and portable.

Updates, applied deliberately

Staging first, after a database export, then live once templates and forms are checked. Auto-updates are convenient until the morning one takes the shop offline.

What a care plan includes

Monthly updates, off-server backups, uptime and error monitoring, an allowance of small changes.

Security we apply

Least-privilege accounts, hardened login, prompt updates, abandoned plugins removed, backups tested by restoring them. Nobody can promise immunity.

Pricing

What WordPress development costs

A fixed price is only honest once scope is written down, so builds are quoted after discovery. Takeovers and ad-hoc work run on a day rate; care plans are monthly. Three things move a quote: template count, custom plugin work and legacy content volume.

How pricing works

Plugin licencesAt cost, never marked up
HostingAt cost, or in your name
PaymentStaged against milestones
Senior-only team

A senior-only WordPress team, and how to start

Every line of code is written by a senior developer, and you speak to them directly. No account manager relaying questions, nobody learning on your project. English delivery. Building is half the job; SEO and link building are the other, so what we hand over already has the structure those campaigns need.

For a useful quote send four things: site URL, host, the problem in one paragraph, your deadline. A written reply follows within one business day.

Common questions

Fair questions, straight answers

How much does custom WordPress development cost?

Defined builds are quoted as a fixed price after discovery, so you are not signing an open-ended estimate; takeovers and ad-hoc work run at a day rate. Template count, custom plugin work and content migration volume drive the number. Licences and hosting are passed through at cost, with no markup.

Is WordPress still a good choice for a business website?

Yes for content-led sites, multilingual sites and shops up to a few thousand products. The real weaknesses: plugin sprawl, update discipline, performance work that is never optional. Past that size, or with complex user state, we recommend another platform.

Do you use page builders like Elementor or Divi?

Not for new builds. Blocks or PHP templates in a child theme keep pages light, drop the licence dependency and stay portable. Existing Elementor or Divi pages keep working and are migrated template by template. Editors lose freeform control; the site gets faster.

Can you fix or take over a WordPress site someone else built?

Yes, starting with a paid audit: a written list of what is fixable, what must be replaced and what each costs. Typical findings are edited core files, abandoned plugins and no backups. Some sites are cheaper to rebuild than repair.

How long does a custom WordPress build take?

A focused marketing site is three to six weeks from approved scope, not first contact; multi-template and multilingual builds run longer. Content and approvals are the usual bottleneck, not development. With a hard date we phase the launch.

Do you provide ongoing WordPress maintenance?

Yes, an optional monthly care plan: staging-first updates, off-server backups, uptime and error monitoring, an allowance of small changes. Updates go through a backup and a staging check, not unattended. No lock-in: you leave with site, repository and licences.

How do you keep a WordPress site secure?

Least-privilege accounts, a hardened login, prompt updates, unmaintained plugins removed, backups tested by restoring them. Nobody can guarantee a site is never compromised; what is offered is less exposure and a tested recovery path. If a care-plan site is hacked, we do the clean-up.

Can you build a multilingual WordPress site?

Yes. A translation plugin on one install suits most sites; separate installs only fit markets needing genuinely different content. hreflang, per-language URLs and translated slugs and metadata are planned upfront in technical SEO. Every content change then repeats in every language.

What do Web Push's WordPress development services include?

Web Push's WordPress development services cover three areas: purpose-written themes or child themes with Gutenberg block templates, bespoke plugins and integrations for APIs, CRM and custom post types, and migrations, takeovers and performance work measured on real templates. Shops are scoped separately as WooCommerce work. Marketplace themes are never resold as custom, and every line of code is written by a senior developer.

What is Web Push's free WordPress site audit?

Web Push's free site audit is a senior developer's review of an existing WordPress install. The reply names the three things worth fixing first and whether repair or rebuild is cheaper. It costs nothing, and is requested with a short form asking for the website URL, a name and email address, and a description of the problem. The deeper paid audit of theme, plugins, database and hosting, used before a takeover quote, is a separate piece of work.

What are the stages of a WordPress build, in order?

Four stages, with weeks counted from approved scope rather than first contact. Week 0 is discovery and quote, where templates, integrations, languages and content volume are listed and priced. Weeks 1–2 build templates on a staging URL the client can watch. Weeks 3–6 cover content and QA: browsers, mobile, forms, redirects and speed, with approvals running alongside. Launch is a quiet-hour cutover with redirects verified and repository and credentials transferred by Web Push.

How does Web Push handle a WordPress host move or URL restructure?

A paid audit of theme, plugins, database and hosting comes first, so the quote follows the findings rather than guesswork. Host changes, HTTP-to-HTTPS switches and URL restructures then ship with a full 301 redirect map, because redirect handling is where migrations lose traffic. Nothing is tested on production: staging and Git exist from day one, and the database is exported before anything risky. The cutover runs in quiet hours and redirects are verified afterwards.

What does a WordPress build price include, and what is scoped separately?

Payment is staged against milestones. The build price covers the theme or child theme, block templates, staging and production environments, a transferred Git repository, handover documentation and credentials, a recorded editor walkthrough, and 30 days of bug fixes after launch. WooCommerce shops and analytics tracking are scoped separately, and the monthly care plan is priced separately and portable. Hosting can be held in the client's own name.

Will a new WordPress site fix low traffic or poor conversions?

Not on its own. Traffic that will not convert is not a build problem, and Web Push points those cases to conversion optimisation instead of quoting a rebuild. Complex user state or heavy transaction logic belongs in a framework rather than WordPress. What a build does deliver is clean markup and Core Web Vitals treated as a requirement, which removes technical obstacles; it is not a promise of rankings or revenue.

How does a custom WordPress build compare with buying a marketplace theme?

Web Push never resells a marketplace theme as custom, and does not quote brochure sites at marketplace prices. A purpose-written theme or child theme is for logic that must outlive the theme; where a maintained plugin already does the job, Web Push says buying it is cheaper. The difference at handover is ownership: code, hosting, plugin licences and the Git repository transfer to the client, so anyone else can be hired the day after launch.

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