SEO services from a senior-only team

Five disciplines: technical, on-page, content, links and measurement. In a retainer they run continuously, re-prioritised monthly. A project buys one as a defined piece with an end date. What you already have decides what is missing.

Three models: a monthly retainer, a fixed-scope project, or a paid audit on its own. What moves the number is site size, how many markets and languages you need, how competitive the vertical is (iGaming and finance sit at the expensive end), and whether we implement the work or hand it to your team. You get an exact figure with the free audit, before anyone asks you to commit to anything.

Start with one. The diagnosis names the constraint, and buying the other four before that one is fixed slows everything down. Technical problems come first because they cap what any other work can achieve. After that it is usually on-page and content, or authority, rarely both at full weight in the same quarter. Each service has its own page, scope and price.

It pays back when search demand exists, your margin carries a few months before returns show, and the sales cycle is long enough that being found early matters. It does not when you need revenue this quarter, or when nobody searches for the product. We say so on the first call.

Technical first, content next, authority last. Crawl and indexation fixes can show within weeks. Content usually takes a quarter to settle. Link-led gains take longer, then compound. We will not date a specific keyword position. A reasonable first quarter moves impressions before revenue.

Usually because the work never shipped. A backlog was written, nobody had CMS access or developer time, and the retainer paid for research that stayed in a document. So we scope implementation explicitly: we either do the work in your CMS or hand your developer tickets with acceptance criteria, and month one produces a ranked backlog rather than a discovery phase. The senior who scoped the account is the one doing it, and at day 90 you get a written review of what moved and what did not, including our own misses.

Most of our retainers sit next to an internal team. It works when ownership is written down before anyone starts: we own diagnosis, priorities and the specialist work nobody in-house has time for, your team owns publishing, brand and sign-off. It fails when two people own the same thing. If your team can already do the work and only needs direction, that is consulting, and it is cheaper.

Services means we do the work: implementation, content, links, reporting. Consulting is advisory only: we review what you have, write the plan, and review your team's output. Consulting suits teams that need direction, not hands. It is priced by time; delivery is priced by scope.

No, and nobody can. Positions are set by an algorithm none of us control, against competitors who are also working. An agency guaranteeing one is targeting terms nobody searches for. We commit to scope, cadence, reporting and named seniors, and if work ships and nothing moves we diagnose why and change the plan.

Yes. It is the specialism, not a side line. Link supply is tighter and pricier than in mainstream verticals, and regulation changes what you can publish per market. Affiliates and operators need different link profiles, and we will not call network placements editorial. More detail on casino and iGaming link building.

Senior practitioners only on client accounts, and we never hand your account to an outside vendor. You speak directly to the person doing the work, which is why we cap how many retainers we hold.