Shopify SEO Services

Shopify SEO services for stores that already sell

A boutique Shopify SEO agency. Senior-only, small roster by choice.

We run Shopify SEO services for stores already taking orders, where the catalogue is big enough that structure decides the outcome. The work is platform-specific: collection architecture, duplicate product paths, filter URLs, Liquid templates and app speed.

  • 01Fixed-scope Shopify SEO audit before any retainer
  • 02Changes built on a duplicate theme, never live
  • 03One senior owns the account. No relay

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DR 30+minimum authority
98%links still live
500+links built
50+agency partners
The platform

SEO on Shopify: what is different

Shopify removes most of the problems other platforms hand you, then creates three that generic advice will not fix.

Fixed URL patterns

The /collections/ and /products/ prefixes are not editable, and every product resolves at two addresses. That duplication is structural.

Limited crawl control

Canonicals come from theme.liquid and filter URLs are generated by the storefront. Which filtered pages exist is a theme decision.

Theme-driven markup

Headings, breadcrumbs, schema and image handling live in Liquid, a theme decision. Copy, collections and redirects we change in the admin.

The honest half: hosting is fast, HTTPS is default, the sitemap maintains itself. Usually the platform is not why rankings are flat; catalogue structure and the app stack are.

Fit

Who our Shopify SEO services are for

We keep the roster small and turn down nine of ten sites that ask.

A good fit

Stores already taking orders, with enough SKUs and collections that structure matters and pages compete.

Signals we look for

Collections ranking below your own product pages. A theme slowed by years of apps. A recent or planned migration.

Not a fit

Pre-launch stores with no products and no demand data. Nothing to audit, nothing to prioritise.

Our ecommerce SEO services work the same way elsewhere, so a WooCommerce or custom build runs under a general SEO retainer, with WordPress development from the same team.

Technical

Shopify technical SEO: the fixes that matter

Six areas cover almost everything we find on a trading store.

Duplicate product paths

Shopify canonicalises nested product URLs. The work is making grids, navigation and sitemap agree.

Faceted filter rules

Filters multiply collection URLs fast. We decide which facets earn an indexable page and which stay parameters. Moz on duplicate content.

Theme speed

Shopify site speed optimisation on the theme you actually run: render-blocking sections, oversized images, layout-shifting sliders.

App bloat

Every injected script adds to your Core Web Vitals bill, including apps you stopped using. We inventory what can go.

Structured data

Product, offer, breadcrumb and review markup, checked against the theme to avoid conflicting blocks.

Sitemaps and indexation

Shopify’s automatic sitemap will list tag pages and dead lines. We set indexation rules and redirect discontinued products.

On-page

Collection and product page optimisation

Rankings are won on collection pages. Shopify collection page SEO starts by deciding which collection owns which term.

The collection query map

One page per real buying term, with stock behind it. Most stores need fewer collections, not more; overlapping ones split links.

Copy that fits a grid

A short intro above the products, detail below: sizing, materials, compatibility, use cases. Then links to sibling collections.

Product content model

Unique descriptions instead of supplier boilerplate, a spec block, questions answered on the page. Variants share a page unless one has real demand.

Where the gap is commercial rather than organic we say so, and point you at conversion rate optimisation instead.

Content and authority

Content and links for a Shopify store

Content on a store has one job: support the pages that take money.

Buying guides

Written for the decision a shopper is stuck on, then linked into the collection that solves it.

Comparison content

Model against model, your range against the alternative. This gets cited when an AI Overview summarises a category. How we approach AI search →

Links a store can earn

Product pages rarely attract links; guides and data do. We place at DR 30+; authority gains run in quarters. Our link building service →

International

International stores and Shopify Markets

A structural decision you live with for years, taken before launch. Which market opens first is a demand question.

Structure and currency

Subfolders per market under one domain in almost every case, so authority stays in one place. Separate domains only when brand or catalogue genuinely differ.

hreflang that matches reality

Annotations must match the markets and languages the store serves. A market live in Shopify but missing from hreflang serves the wrong page abroad.

Translation quality

Unreviewed machine translation creates near-duplicates that neither rank nor convert. A market opens once a commercial speaker of the language reviews the copy.

Pricing

What Shopify SEO services cost

Fixed-scope audit first, then a retainer sized to what it found. We do not quote before the audit; the number would be a guess.

Four things move the price: SKU and collection count, number of markets, whether we implement or only specify, and whether content is included. Theme development, apps, translation and paid search are quoted separately.

How pricing is built

Free store auditSame day
Quoted separatelyTheme dev, apps, translation
Working method

How we work inside your store

The senior who audits your store does the work. No handover after the sale, which is where a larger Shopify SEO company differs, and what a Shopify SEO expert should mean.

Today

Access and a duplicate theme

A staff account with only the permissions we need, plus a duplicate theme. We never touch checkout, payments or apps we did not install.

Week 1

Audit and issue list

Crawl, Search Console history, speed on your theme, template review, app inventory. A prioritised list with reasons.

Weeks 2-4

Build and test

Changes made on the duplicate, checked on a preview link, published on your instruction. Nothing goes live unannounced.

Ongoing

Report and iterate

Monthly reporting on the queries and pages that carry revenue, not a rankings list padded with vanity terms.

“We do not make live edits on a store that is taking orders.”

How we work on a trading store
Common questions

Fair questions, straight answers

How much does Shopify SEO cost?

A fixed-scope audit first, then a monthly retainer once the audit has shown the real scope. The number moves with SKU and collection count, how many markets you sell in, and whether we implement the fixes or only specify them. Apps, translation and theme development are quoted separately, so nothing is hidden inside a round number.

Is Shopify good for SEO?

For the fundamentals, yes: fast hosting, HTTPS by default, a self-maintaining sitemap. The constraints are narrow but real: fixed /collections/ and /products/ paths, limited crawl control, the speed cost of apps. Usually the platform is not the problem.

How do I fix duplicate collection and product URLs on Shopify?

Products resolve at /products/handle and nested under a collection, and filters add near-identical parameter URLs. Shopify canonicalises to the short path, so the fix is link discipline: grids, related blocks and sitemaps pointing at one version. The nested path cannot be removed, only starved of links.

Do Shopify SEO apps actually help?

A few do one job well: bulk metadata edits, redirects, schema where the theme has none. None can decide your collection structure or earn a link. The cost is speed: each loads its own script sitewide. Template-level jobs belong in the theme.

How long does Shopify SEO take to show results?

Technical and on-page first, then content, then links. Template fixes and collection metadata can move impressions within weeks, because those pages already exist. Authority-led gains run in quarters; we do not date a revenue outcome.

Do you edit our theme or give us instructions?

Both. Either way we work on a duplicate of your live theme, never the published one. If we implement, you approve before publishing; if your developer deploys, you get a specification naming the Liquid file and the change.

Can you help with a migration to Shopify?

Yes, and far cheaper than repairing one afterwards. Redirect mapping, URL structure decided before launch, validation on the password-protected staging store, then monitoring of indexation and revenue queries. Moving off WordPress, the same team handles that.

Do you work with Shopify Plus and multi-market stores?

Yes. What changes at that size is template depth, catalogue size and internationalisation, not the method. They need subfolders per market, hreflang matching what Shopify serves, and per-market reporting. Pricing scales with markets.

What are Shopify SEO services, and what do they cover on a store that already sells?

Shopify SEO services from Web Push are platform-specific work on stores already taking orders, where the catalogue is big enough that structure decides the outcome. The scope is collection architecture, duplicate product paths, filter URLs, Liquid templates and app speed, plus structured data, sitemaps and indexation rules. Every engagement opens with a fixed-scope Shopify SEO audit before any retainer, and changes are built on a duplicate theme rather than the published one.

What is a collection query map in Shopify SEO?

A collection query map is the plan that gives each real buying term one Shopify collection page, with stock behind it. Rankings on a store are won on collection pages, so Web Push decides which collection owns which term before the copy is written. Most stores need fewer collections, not more: overlapping ones split links. The copy that fits a grid is a short intro above the products, with sizing, materials, compatibility and use cases below.

What happens in a Shopify SEO review, and in what order does the work run?

Send Web Push your store URL, markets and app list, and the free store review comes back the same day, within 24 hours. The engagement then runs in stages: a staff account with only the permissions needed plus a duplicate theme; week one, the audit — crawl, Search Console history, theme speed, template review and app inventory, returned as a prioritised list with reasons; weeks two to four, build and test; then monthly reporting.

How do content and links work for a Shopify store?

Content on a Shopify store has one job: supporting the pages that take money. Web Push writes buying guides around the decision a shopper is stuck on, then links each guide into the collection that solves it. Comparison content sets model against model, or your range against the alternative. For links, product pages rarely attract them while guides and data do, so placements are made at a DR 30+ minimum.

Can I get a price for Shopify SEO before the audit?

No. Web Push does not quote Shopify SEO before the audit, because the number would be a guess; the fixed-scope audit comes first and the retainer is sized to what it found. Four things move the price: SKU and collection count, number of markets, whether Web Push implements the fixes or only specifies them, and whether content is included. Paid search is quoted separately, and the store audit itself is free.

Will you tell me if Shopify SEO is not what my store needs?

Yes. Where the gap is commercial rather than organic, Web Push says so and points you at conversion rate optimisation instead. Pre-launch stores with no products and no demand data are turned down: there is nothing to audit and nothing to prioritise. The signals Web Push does look for are collections ranking below your own product pages, a theme slowed by years of apps, and a recent or planned migration.

How does a boutique Shopify SEO agency differ from a larger Shopify SEO company?

The difference from a larger Shopify SEO company is the handover: at Web Push there is none. The senior who audits your store does the work, one senior owns the account with no relay, so the person specifying a Liquid change is the person who found the issue. The trade-off is capacity — the roster is kept deliberately small, and nine of ten sites that ask are turned down. Ecommerce stores off Shopify run under a general SEO retainer instead.

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