AI SEO & generative engine optimisation

AI SEO Services that get you cited, not just ranked

Measured, senior-reviewed, never guessed.

Two things get sold as AI SEO services: using AI to do SEO work, and getting your brand named inside AI answers. The first is simply included. The second is what you buy here: a measured baseline across ChatGPT, Gemini, Perplexity and AI Overviews, then the work to move it.

  • A prompt set built for your category, sampled on schedule
  • Answer-first structure, schema and entity work
  • No guaranteed citations, no unmeasured figures
DR 30+minimum authority
98%links still live
500+links built
50+agency partners
Definitions first

Two things people mean by AI SEO services

Two jobs that share almost nothing. Buying the wrong one wastes budget.

AI inside the process

Clustering keywords, processing crawl exports, drafting first passes. It makes a senior faster. It cannot decide what a page should argue.

Being cited by AI answers

Getting named and linked inside AI Overviews and assistants. Sold as generative engine optimisation, answer engine optimisation or LLM SEO.

Which one we sell

The second. AI in our workflow carries no premium. Paying extra for “AI-powered” research is margin on a tool licence.

Generative engine optimisation

Generative engine optimization: getting cited by AI search

Assistants hold no private opinion of your brand. They retrieve from a search index, pull a few pages and write the answer from what they extract. Three things decide whether you appear: ranking for the query, a page worth quoting, and independent sites describing you the same way.

Most of that is classic SEO done properly, not a new discipline. What genuinely differs is extractability, entity clarity and corroboration. Ahrefs’ GEO research agrees: citation follows search visibility. Corroboration is where this meets link building.

What moves a citation

RetrievalRanking for the underlying query
ExtractabilityAnswer-first leads of 40–60 words
StructureFAQ blocks, tables, question headings
MarkupOrganisation, FAQ, Article schema
Entity clarityOne name, one description, everywhere
CorroborationIndependent sites saying the same
Fit

Who this is for, and who it is not

Losing clicks to AI Overviews

You still rank, impressions hold, clicks slide. The answer above you is written from pages easier to quote.

Buyers who ask an assistant first

Software, finance, travel and iGaming comparison. We know the last through our casino and iGaming work.

Not a fit: no organic footprint

If nothing ranks, nothing gets retrieved, and no schema fixes that. Those sites get the fundamentals first.

Scope

What our AI SEO services deliver

AI visibility baseline

A prompt set agreed for your category and markets, sampled across the assistants in scope. Each run records whether you were named, linked, and who sat beside you.

Restructuring for extraction

Answer-first openings, question headings, tables instead of prose, and structured data matching the visible page. Only on pages tied to your prompts.

Entity and corroboration

One consistent name and description, an about page a machine can parse, authorship resolving to a person, mentions earned with content worth citing.

Measurement

How we measure AI search visibility

A fixed prompt set, repeated on a fixed schedule, scored the same way each time. We report share of mentions, the prompts you win and lose, and the domains cited alongside you.

Limits matter as much as numbers. No impression counts exist, answers vary between users and between runs, and one model update can move everything. So we sample repeatedly and print the method beside the result, inside your reporting setup.

“No number goes in the report without the prompt, the date and the raw answer behind it.”

The Web Push measurement standard
Transparency

How we use AI in our own work

Where we use it

Clustering, crawl and backlink exports, competitor summaries, first drafts. It removes the mechanical hours that let a senior-only team stay small.

Never unreviewed

Nothing ships without a senior reading it line by line. No unedited generated text is published, and claims are checked against sources.

Your data

Analytics exports, crawl data and keyword lists go into the tools we agreed. Credentials and contracts do not. Name any tool to exclude.

Pricing

What AI SEO services cost

A baseline project first, then a retainer. The baseline is fixed work: prompt set design, the first sampling runs, and a prioritised list of what to change. You can stop there and use it in-house.

Three things move the number: prompts and markets tracked, content needing restructuring, and whether off-site corroboration is in scope. We quote from your real page inventory, so the price follows the audit, and we re-scope at three months.

How the number is built

Baseline includesPrompt set, first runs, action list
Retainer includesRe-sampling, restructuring, reporting
Billed separatelyPlacements and off-site mentions
Standards

Honest about a new field

We cannot guarantee an AI citation, and nobody who understands these systems can. We will not quote a visibility statistic we did not produce, or name an assistant we are not sampling for you.

Established: retrieval depends on search visibility; structure, entity data and corroboration all help. Still being tested: how much each contributes and how stable gains are across model updates; every report labels which is which. If classic SEO should come first, we say so.

Common questions

Fair questions, straight answers

What are AI SEO services?

Two things share the name: SEO delivered with AI help, and optimising so AI assistants cite you. We sell the second: a measured baseline in AI answers, then restructuring, entity work and monthly re-sampling. A standard retainer includes none of that.

What is generative engine optimisation (GEO)?

GEO means getting a brand named and linked inside answers written by generative systems. It sits on classic SEO, since assistants retrieve from search first. The work: answer-first structure, clean markup, unambiguous entity data, third-party consistency. Answer engine optimisation is the same practice renamed.

How do I get my site cited in ChatGPT and AI Overviews?

Rank for the query behind the prompt first, because retrieval happens before generation. Then make the answer easy to lift: a 40 to 60 word opening under a question heading, tables, FAQ blocks, matching schema. Then get described consistently on sites you do not own.

Can you guarantee my brand appears in AI answers?

No, and anyone who does is selling something. Outputs vary by user, by session and between runs. We commit to a measured baseline, a defined scope and tracked change. If nothing moves over a fair window, we say so.

How do you measure AI search visibility?

A prompt set agreed for your category and buying stages, run on a fixed schedule across the assistants in scope, recording mentions, links and co-cited sources. Reporting is monthly, against your baseline. Limits are stated: no impression counts, non-deterministic answers.

Is AI SEO different from regular SEO?

Mostly the same craft. Crawlable, credible, well-structured content wins in both, and a site failing classic SEO fails here too. What differs is entity clarity, extractability, and corroboration measured as share of mentions. A layer on the basics, never a replacement.

Do you use AI to write our content?

We use it for research, clustering, data processing and first drafts. We do not publish unedited generated text. Every deliverable is read and reworked by a senior before it ships. Ask, and we will tell you how a piece was produced.

Should we do AI SEO before fixing technical and content basics?

No. Assistants retrieve from search, so if pages are not served properly or the content does not answer the question, there is nothing to pull. Fix the crawl layer with technical SEO and the page layer with on-page optimisation first.

Free audit

Get an AI visibility baseline

Send your URL and the questions your buyers ask. We draft a starter prompt set, run it, and show where you are named, where you are not, and who is cited instead.

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