SEO Strategy

You’ve put real time and effort into creating and optimizing your content. Organic traffic is climbing, and your website keeps attracting new visitors. But is that enough to judge how effective your SEO actually is? You already understand the value of content marketing. The harder part is proving that your efforts worked and made a … Read: 10 SEO KPIs Every Marketer Should…

What separates the heavyweights of the search results from everyone else? It’s a question every serious SEO asks while trying to outrank sites that seem to have a lock on page one for every relevant query — think Wikipedia, WebMD, or the biggest publisher in your niche. Unsurprisingly, these sites have a lot in common. … Read: 5 Surprising Things the Top-Ranking Sites…

Local keyword research is the process of finding the words and phrases people type into search engines when they’re looking for products or services in a specific area. Rank for those terms and you put your business in front of customers at the exact moment they’re ready to buy — which is why keyword research … Read: How to Do Local Keyword Research:…

Strong SEO gives your business a real advantage, but search is not the only channel that can bring in customers without a media budget. In this guide, we answer a question we hear from business owners all the time: how do you get Facebook leads organically? Let’s be honest about the starting point: organic reach … Read: How to Get Facebook Leads Organically

Color has an enormous influence on our attitudes and emotions. When your eyes register a color, they send signals to the hypothalamus, which sets off a cascade of hormonal responses that shape mood, emotion and, ultimately, behavior. That split-second reaction happens long before a visitor reads a single word of your copy. It also shows … Read: How to Increase Website Conversions With…

If you have spent any time learning about digital marketing, you have almost certainly come across the term “funnel”. In this guide, we break down marketing funnels: what they are, why they matter, and how to build and optimize one for your own business. A marketing funnel is a model that helps you visualize the … Read: Marketing Funnels: What They Are and…

Google rolls out broad core updates several times a year, and every rollout reshuffles rankings across entire industries. The frustrating part? You cannot optimize for a specific update, because Google rarely explains exactly what changed. The good news is that you do not need to. Sites that follow a consistent preparation routine tend to ride … Read: How to Prepare for Google Core…

Google Ads (formerly Google AdWords) is still one of the most effective ways to attract customers, because it puts your business in front of people at the exact moment they are searching for what you offer. How much you get out of it, though, depends on how well you set up and manage your campaigns. … Read: How to Create an Efficient Google…