Google Ads management services, run by the specialist in your account
No juniors. No relay. No percentage of your ad spend.
Google Ads management services covering strategy, structure, bidding, assets, tracking and reporting — inside an account you own. Whoever audits your account is whoever works in it every month.
- Search, Performance Max, Shopping, Demand Gen, YouTube, remarketing
- Free audit back within 24 hours of read-only access
- You keep the account, data and conversion history
What Google Ads management actually covers
Google Ads management is the continuous job of deciding what to bid on, how the account is structured, which assets run, whether the conversions counted are real, and what the numbers mean. In practice: campaign architecture, negative keyword work, budget allocation, bidding transitions, asset testing, feed upkeep, and reporting tied to your revenue rather than the platform’s scoreboard.
It suits businesses where demand already exists in search, the offer converts, and there is a landing page worth paying for. It is the wrong first move when tracking is broken, when nothing has converted yet, or when the volume is not there — we check demand against Google’s data and Ahrefs first. Sometimes the answer is organic search.
What we run, and when each earns its place
Search
The backbone. Someone types the problem you solve and you answer it. Highest intent, and where negative keyword hygiene pays weekly.
Performance Max
Strong with a clean feed, reliable conversion data and volume to learn from. Weak as a Search replacement.
Shopping
For retail, the feed is the campaign. Titles, attributes and stock accuracy beat bid tweaks.
Demand Gen
Creates demand once search demand is captured. Judge it on assisted conversions, not last-click.
YouTube
For considered purchases with a long research window. It needs real creative; a recut banner wastes the placement.
Display remarketing
Cheap reach for people who already know you. Capped tightly, switched off where it harvests conversions already coming.
Performance Max hides which placements and search terms took your money, and left alone it spends on your own brand traffic and reports that as performance. We constrain it: brand exclusions, deliberate asset groups, feed segmentation steering spend towards margin. We also recommend not running things — “move everything to PMax” protects the agency fee, not your result. Cross-network budget belongs with PPC services.
What you get, named and logged
Search term mining runs weekly, with negatives applied at the level they belong to. Copy and assets are tested in batches so results stay readable. Tracking is re-checked monthly, because tags break quietly after site releases.
You get a report and a call with the specialist actually in the account, plus a change log of every structural change, dated and explained.
Included in the retainer
The first 90 days on a new account
Access and audit
Read-only access to Google Ads and GA4. We audit structure, wasted spend, search term leakage, tracking and bidding fit, and send it back within 24 hours.
Verify and plan
Tracking verified end to end, history reviewed for seasonality. You get a written structure plan and sign it off before anything moves.
Rebuild and launch
Campaigns rebuilt or launched, negative keyword foundation in, first asset tests running. Bidding stays conservative while data accumulates.
Reallocate and settle
Budget shifts between campaign types on evidence, bidding strategies transition once volume supports them, reporting settles.
Tracking, attribution and honest reporting
GA4 and Google Ads conversion import are configured so the same action is not counted twice, tags are versioned through Tag Manager, and enhanced conversions recover matches the browser loses. Where the sale closes weeks after the click, offline conversion import points bidding at the revenue you bank, not the form fill.
EU traffic runs inside Consent Mode, so declined conversions are modelled rather than observed — which is why the Google Ads number and your CRM number never match. We report cost per qualified lead or ROAS against your own figures — not against a platform number we know is generous — with competitive context from auction insights and Semrush.
Gambling, finance and other restricted categories
Regulated iGaming is a specialism here, not something we would learn on your budget. Google requires gambling advertiser certification, applied for country by country — approval in one market does not carry to the next — and permits gambling ads only in a subset of countries. We check your licence coverage before quoting, and name the target countries that are unavailable.
Google asks for a valid licence from the regulator in that country, a compliant landing page, and responsible gambling provisions including age gating and self-exclusion. We prepare the application, but never promise approval — that is Google’s decision. Finance and other restricted categories follow their own rules; unlicensed operators we decline. For the organic side, see casino SEO and link building.
How Google Ads management pricing works here
Management is a flat monthly retainer set by band. The band follows the work the account needs: campaign types live, markets and languages, whether there is a feed to maintain, conversion path complexity, reporting depth. It never follows your spend — a percentage would pay us more for spending more.
Finite work is quoted as a fixed-scope project instead: a one-off rebuild, a tracking implementation, a migration. The retainer covers the monthly list above; landing page builds, video production and translation are quoted before work starts. Ad spend never passes through us — Google bills you directly.
After an initial commitment long enough for bidding to leave its learning period, it runs month to month with an agreed notice period. No annual lock-in.
Why a senior-only boutique team
No juniors
The specialist who audits your account works in it every month. Nothing is handed down, and no account manager relays questions.
A limited roster
We take a small number of clients by choice — the only way one senior person carries an account rather than checking in on it.
Paid and organic together
Based in Oradea, Romania, working UK, EU and US accounts on European hours. Our flagship work is SEO, so paid decisions know what organic covers.
See our SEO services →We will not guarantee positions, quote a CPA before seeing your data, or lock you into an annual contract. If that is not what you have, talk to us.
Fair questions, straight answers
What is included in Google Ads management?
Strategy and structure, keyword and negative keyword work, copy and asset testing, bidding and budget management, tracking upkeep, and monthly reporting with a call. Ad spend is separate, paid directly to Google. Landing page builds and heavy creative are quoted separately.
How much does Google Ads management cost?
A flat monthly retainer set by band — campaign count, markets, feed complexity and reporting depth decide it. We never charge a percentage of ad spend, and your figure comes in writing with the free audit.
Is Performance Max worth running?
Sometimes. It needs a strong feed, clean conversion data and enough volume to learn from, and it is no substitute for a well-built Search campaign. Unconstrained, it spends on your brand traffic and calls it performance.
How long does it take to see results from Google Ads?
Search gives usable data within days, but a trustworthy cost-per-acquisition read needs several weeks and enough conversions. Automated bidding re-enters learning after every significant change, so we batch changes. Broken tracking makes it longer.
Do I need a Google Partner agency?
Partner status confirms an agency meets Google’s spend, certification and performance thresholds — a hygiene signal, not evidence of results in your vertical. Ask instead who will personally be in your account. In restricted verticals, certification matters more.
Can you run Google Ads for gambling or casino brands?
Yes — regulated iGaming is a specialism, not something we would learn on your budget. Google requires gambling advertiser certification per country and only accepts gambling ads in permitted markets. We check your licence coverage before quoting.
Who owns the Google Ads account and the data?
You do. The account sits under your business and we work inside it with access you grant and can revoke. If we part ways you keep the account, the history, the audiences and the assets.
What CPA or ROAS should I expect?
We will not quote a number before seeing your account, your margins and your conversion rate — anyone who does is guessing. The free audit shows what your account achieves today and where the waste sits.
Start with a free Google Ads audit
We check account structure, wasted spend, search term leakage, tracking integrity and whether your bidding strategy fits the conversion volume you have.
Send read-only access to Google Ads and GA4. You get back written findings, fixes ranked by impact, and your quote — within 24 hours. It stands on its own whether or not you hire us.
Prefer to talk it through? Book a free 15-minute intro call →