Small business email marketing, run by one senior specialist

Usually yes: you own the list and pay nothing per contact reached, unlike paid social. It stops paying on a very small list, or where people buy once in a lifetime. Compare it with an hour on search.

Two costs. The platform is billed to you directly and scales with contacts stored, so it starts free and rises as the list grows. Our fee is separate — retainer, project or per-piece writing — itemised with the free audit.

There isn’t one, and anybody naming a single winner is usually paid to. Choose on contact count, products online versus services offline, automation depth and EU data residency. Newsletter tools suit services, ecommerce-first tools suit stores, CRM suites suit a pipeline. We take no commission from any.

As often as you have something worth sending. Monthly is a fair floor — below that people forget they signed up and mark you as spam. Weekly is the ceiling. Then let your unsubscribe and complaint numbers move it.

Yes, and below a few hundred engaged contacts you probably should. A monthly send, one reused template and a sign-up form are manageable alone. What breaks is automation logic, deliverability as volume rises, and segmentation.

Count alone does not decide it — list quality and purchase frequency matter more. A few hundred customers buying monthly justify help long before a large list of one-time buyers. The real trigger is complexity: several segments, unattended automations, a second language. We say on the call.

In the EU and UK there is a soft opt-in for existing customers: if you took the address during a sale and offered an opt-out then, you may market similar products. Every send still needs a clear sender identity and a working unsubscribe. We advise on process, not law.

Web Push's small business email marketing is a managed programme sized for a roughly five-person company: a welcome sequence, a newsletter worth opening and a win-back, written and built by one senior specialist. It begins with a free email audit and covers consent, list hygiene and unsubscribes. Platform advice is neutral — Web Push takes no commission from any email platform, and says so when a free tier already covers you.

A welcome sequence is two or three automatic emails sent on sign-up: who you are, what the person signed up for, what matters most. The newsletter is a monthly send with a real reason to exist — new stock, a booking window closing. A win-back is one automated email after 90 quiet days, which also cleans the list. Shops selling online add an abandoned basket once traffic is steady.

Send your platform, your rough list size and how you collect addresses. Within 24 hours the free audit comes back with what to fix first, an itemised quote, and an honest answer if you should run it yourself. Hire Web Push and the work starts from that audit — your platform, your list, your last few sends, whether your automations actually run — then an agreed monthly plan: campaigns written and built, sequences tested, segmentation kept simple.

Collect addresses at the points a small business already meets customers: checkout, the till, a booking confirmation, an enquiry form, an event sheet. Ask once and say plainly what people get. The mechanics that keep an EU or UK list usable are an unticked box, a record of where each person signed up, a clear sender name and a working unsubscribe on every send. Web Push advises on process, not law.

Web Push publishes no rate card, because the same brief costs very different amounts depending on the list underneath it; the quote comes back itemised with the free audit. More sends, a messy list to clean first, segments written differently, a second language or custom templates move it up. Clean data, one market, one language, a reused template and a project rather than a retainer bring it down. If one person could run this in an hour a week, Web Push says so.

No. Bought lists fail twice, legally and technically: in the EU and UK the rule is consent, and purchased addresses produce bounces and complaints that wreck your sending reputation, so mail to real customers lands in spam. The cost runs the same way — platforms bill on contacts stored, not emails sent, and dead addresses count until you delete them, so a tidy list is also a smaller invoice.

In-house, the cost is the hour a week: one template reused, one send on a fixed day, a sign-up form on site and at the till. With Web Push, one senior specialist writes the emails, builds them in your platform and reports in one page of plain English — the same person each month, no account manager relaying questions — and about an hour a month from you. Hand it over when segments need different treatment, ecommerce flows run unattended, or a second language appears.