A HubSpot email marketing agency that works inside your portal
Your portal. Your data. Your licence.
We are a HubSpot email marketing agency for teams already paying for Marketing Hub and using a fraction of it. Workflows, lists, templates, deliverability and CRM data hygiene, built by the senior who scoped the job.
- 01Marketing Hub Starter, Professional, Enterprise
- 02Workflows, lists, lifecycle stages, templates
- 03Free portal health check within 24 hours
See what your HubSpot portal is actually doing
FreeTell us the domain you send from and what you are trying to fix. The written health check comes back within 24 hours, with a scoped quote alongside it.
Prefer to talk it through? Book a free 30-minute intro call →
HubSpot email marketing, run inside your portal
We work in your instance, on your data, under your licence. We do not resell seats, take a cut of your subscription, or push you off the platform.
Our HubSpot email marketing services cover marketing email, workflows, lists, templates, subscription types, deliverability and reporting. Not paid media, not a full CRM build, not conversion rate work on your landing pages.
For strategy-led email that is not tied to one platform, read email marketing services. This page assumes HubSpot is already decided.
Who this is for
Existing Marketing Hub customers
Sending regularly, but the list logic grew by accretion and nobody owns it now.
Teams mid-migration
Contacts imported, automations still running elsewhere. The rebuild has to finish before the old platform goes dark.
Professional run at Starter depth
Paying for workflows and lifecycle reporting, then broadcasting to one list. The cheapest problem here to fix.
Honest exclusion: not committed to HubSpot? Wrong page. Read small business email marketing services instead.
What we do inside HubSpot
Generic email advice is everywhere — Ahrefs and Semrush keep readable primers. This is the platform-specific part.
Workflows and enrolment
Triggers set so a contact enters once and exits on the goal, with suppression so nurture never lands mid sales conversation.
Active versus static lists
An active list re-evaluates itself; a static list is a snapshot. Cluttered portals are usually cluttered because someone picked wrong.
Lifecycle stages
The field everything else reports against. Defined once, set by automation, never written backwards by a stray workflow.
Subscription types
Separate types for newsletter, product news and events, so one unsubscribe does not silence the rest. Preference centre in your branding.
Templates and modules
Reusable modules in the drag-and-drop editor, not one-off emails, so your team can send the next campaign without us.
Properties and reporting
Custom properties, custom objects where your tier allows, and dashboards a non-HubSpot user can read without a walkthrough.
Reporting stops at the portal edge. Past the click, tracking and reporting and GA4 implementation are separate engagements.
Marketing contacts, and what HubSpot is really costing you
HubSpot bills for marketing contacts, not for every record in the CRM. The trouble is how a contact becomes one: an import toggle, a form default, a workflow built last year, a bulk action taken in a hurry. Then renewal lands in a higher tier.
The housekeeping is unglamorous and it works. Audit which automations set the flag. Return records you will never email to non-marketing. Remove hard bounces. Retire lists somebody needed once. Reach barely moves; the threshold stops creeping. If unqualified contacts arrive in volume, the fix is upstream on the landing page.
We take no commission or referral fee on your HubSpot licence. You buy it direct, and we have no stake in which tier you sit on.
Migrating into HubSpot from another platform
From Mailchimp, Klaviyo or ActiveCampaign, contacts, unsubscribes and bounce history transfer cleanly — and those matter most, because lost consent history cannot be reconstructed. Automations and templates have no equivalent mapping, so they are rebuilt.
Inventory both accounts
Every automation, template, segment and suppression list written down, with a keep, rebuild or retire decision against each.
Data and consent
Contacts, unsubscribes and bounces import first, consent mapped onto subscription types. Nothing set to marketing that need not be.
Rebuild in HubSpot
Workflows, lists and templates rebuilt while the old platform keeps sending, so your list never goes quiet mid-switch.
Cutover and watch
First sends go in waves while we watch bounce and complaint rates. Only then does the old account go receive-only.
Deliverability inside HubSpot
HubSpot runs the sending infrastructure and manages its own IP reputation. It does not authenticate your domain. A portal that has never had a connected sending domain runs on the shared default, carrying other senders’ behaviour alongside your own.
The fix is a connected sending domain with DKIM published in your DNS, so receiving servers can verify HubSpot is authorised to send as you. We configure it, verify it, and check your SPF and DMARC support it rather than contradict it.
Then behaviour: graymail suppression switched on deliberately, hard bounces removed rather than retried, re-engagement as a workflow with an end date. Before any first send we confirm no other workflow is emailing the same people.
“No email leaves a portal we have not authenticated, on a list we cannot explain.”
The Web Push pre-send checkWho does the work, and what we claim
Senior only. Whoever reads your portal in the audit is whoever builds in it. Nothing is delegated on delivery, and there is no account manager in between.
On credentials, plainly: we are not a HubSpot Solutions Partner and hold no tier or badge. Partner status is a commercial rank based on licences sold, not proof that workflows fire correctly. Judge us on what the audit finds, the same standard we hold on our SEO work.
Portal access we ask for
What it costs
Three shapes. A fixed-scope portal audit and remediation: we find what is misconfigured, fix it, leave documentation. A migration, priced as a project against the inventory we produce first. Or a monthly retainer, when sending is continuous and someone senior owns the build.
What moves the number: portal size and age, how many workflows need rebuilding rather than tidying, how many languages you send in, whether templates are adapted or built new. Included either way: build, configuration, documentation, handover session. Billed separately: content in extra languages and custom object work beyond email.
Your HubSpot licence is separate again, bought direct. We publish no rates here because a quote written before seeing a portal is a guess. The real one comes back with the free audit.
Start with a portal health check
In writing: which workflows are firing and which are dormant, how contacts are classified as marketing, whether the sending domain is authenticated, where lists overlap. We need a read-only user, or a screen share if you would rather grant nothing. It comes back within 24 hours.
Fair questions, straight answers
Do I need a HubSpot Solutions Partner to get help with HubSpot email?
No. Partner status is a commercial tier awarded on licences sold, not permission to work in a portal. It says an agency transacts HubSpot, not that its workflows are built correctly. We hold no tier or badge.
What is the difference between a marketing email and a sequence in HubSpot?
A marketing email is one-to-many, sent from Marketing Hub under subscription types. A sequence is one-to-one sales mail from a rep’s inbox, stopped on reply. Newsletters use the first, a rep chasing a demo the second. Consent handling differs, so it is a GDPR decision.
Why is my HubSpot bill going up — what are marketing contacts?
HubSpot charges by marketing contacts, not by every CRM record. Import toggles, form defaults, workflow actions and forgotten bulk updates all flag contacts as marketing, and crossing a tier threshold raises the bill until renewal. An audit shows which automations are doing it.
Can you migrate our email programme from Mailchimp or Klaviyo to HubSpot?
Yes. Contacts, unsubscribes, bounce history and simple segments carry over; automations and templates get rebuilt, because journey logic has no equivalent in HubSpot. Priced as a fixed-scope project, with the old platform sending until the new one is verified.
Do you need admin access to our HubSpot portal?
No, super admin is not required. We ask for publish rights on marketing email, edit rights on lists and workflows, and view access to domain settings. Access is logged, and removed the day the engagement ends.
Does HubSpot handle deliverability for us automatically?
Partly. HubSpot manages the sending infrastructure and its IP reputation, but domain authentication, list quality and send behaviour are yours. Without a connected sending domain, DKIM in your DNS and deliberate graymail suppression, you are on the shared default.
How much does managed HubSpot email marketing cost?
Three ways: a fixed-scope portal audit, a migration priced as a project, or a monthly retainer. Portal size, workflow count, languages and template work move the number. Your HubSpot licence is separate and paid direct. The exact quote comes back with the free audit.
What does a HubSpot email marketing agency actually do inside a Marketing Hub portal?
Web Push works inside your existing HubSpot portal, on your data and under your own licence, covering marketing email, workflows, lists, templates, subscription types, deliverability and reporting. Marketing Hub Starter, Professional and Enterprise are all in scope. Paid media, a full CRM build and conversion rate work on your landing pages are not part of it, and reporting stops at the portal edge.
What are subscription types in HubSpot, and why run more than one?
Subscription types are the consent categories HubSpot sends marketing email under, and separate ones for newsletter, product news and events mean a single unsubscribe silences only that stream rather than every email a contact gets. Web Push sets these up alongside a preference centre in your own branding, so recipients choose what to keep instead of opting out entirely.
In what order does a migration into HubSpot from another email platform happen?
Four stages. First, both accounts are inventoried — every automation, template, segment and suppression list written down with a keep, rebuild or retire decision. In week one, contacts, unsubscribes and bounces import and consent is mapped onto subscription types. Across weeks two to four, workflows, lists and templates are rebuilt while the old platform keeps sending. Cutover then goes in waves, with bounce and complaint rates watched before the old account becomes receive-only.
What happens before the first email leaves a newly configured HubSpot portal?
Authentication first: a connected sending domain with DKIM published in your DNS, verified, with SPF and DMARC checked so they support rather than contradict it. Then sending behaviour — graymail suppression switched on deliberately, hard bounces removed rather than retried, re-engagement set up as a workflow with an end date. Web Push also confirms no other workflow is emailing the same people before any first send.
Does Web Push earn anything from a client's HubSpot licence or subscription tier?
No. Web Push takes no commission or referral fee on a HubSpot licence, does not resell seats, and has no stake in which tier a client sits on — the licence is bought direct from HubSpot and paid separately from the agency fee. Build, configuration, documentation and the handover session are included; content in extra languages and custom object work beyond email are billed separately.
Will a client be dependent on Web Push once the HubSpot email build is finished?
No — the build is handed back. Templates are reusable modules in HubSpot's drag-and-drop editor rather than one-off emails, so your team can send the next campaign without Web Push, and work ends with documentation and a handover session. The senior who reads the portal in the audit is the one who builds in it, so nothing is delegated and no account manager sits in between.
Is a HubSpot-specific engagement better than general email marketing services?
It depends on whether HubSpot is already decided. The Web Push HubSpot engagement assumes Marketing Hub is paid for and goes straight to platform-specific work: workflows and enrolment, active versus static lists, lifecycle stages, subscription types, templates and reporting inside the portal. Teams not committed to HubSpot are better served by strategy-led email marketing services that are not tied to one platform.