3 Link Building Tactics: Gain More Links in 2019

By jack123 | SEO | 0 Comments

Link building is a process that constitutes the base of your SEO efforts. Links are one of the most important off-page SEO factors. Without them, the chances of ever gaining a satisfying amount of traffic are minimal. For that reason, we will showcase 3 effective link building tactics in this article.

Creating quality content and web pages, is essential for ranking. However, without authority sites linking towards them, your efforts will not be effective. Many SEOs consider that your focus should be on the content alone, and no on the links. Even if that piece of advice can be effective sometimes, you still need to gain links.

Guest Blogging

Guest blogging is one of the oldest ways of attaining new quality links. Over the years, it was abused by many webmasters with spammy purposes. For that reason, it gained a slightly bad rap in the community.

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. – Matt Cutts, Head of Web Spam at Google”

Contrary to the belief of some, guest blogging is still effective in 2019. This strategy is being promoted by many experts in the field. However, the difference is made by the way people use it.

When outreaching for guest blogging collaborations, your aim should be to create win-win situations for all parties involved. You should provide the website owner with quality content that can help his audience. In the process, you can get more awareness, access to a wider audience, and the chance of growing your portfolio.

The Study Strategy

Even if a lesser-known tactic, the study strategy can be very effective and beneficial for everybody. While writing your articles, you will often have to reference certain statistics and studies. Instead of doing that, you can always create your niche study to obtain the needed data.

This will provide your audience with quality statistics but it can also make wonders for your link building efforts. If you outreach and reference a large number of experts, they will naturally want to spread the word about your study. You can gain a lot of new authority links in the process.

Moreover, because your study is contributing to the whole community, other websites will start referencing it. Useful studies tend to gain a lot of links this way, even from top-quality sites.

Broken Link Building

Over time, broken links start making their appearance in every site. Many domains expire, some sites get abandoned or others just delete certain posts. If a site is linking to a broken page that constitutes a great opportunity for wise SEOs.

If an article from a site has broken links, you can always volunteer to replace them with your content. If you have articles that are relevant and helpful many sites will accept them. You can even decide to create an article around a broken link if you think it’s worth it. However, bear in mind that the quality of the content is the most important one.

Conclusion

The process of link building is essential for the creation of any website that gains traffic and generates conversions. If you want your content to be read by the masses, you need to start gaining more authority links. The 3 link building tactics mentioned above can be very effective if used correctly.