Why Businesses Need SEO

By jack123 | SEO | 0 Comments

A large number of businesses think that having a website alone is going to be enough to achieve success online, only to realize a bit down the line that it’s not like that. Having a website is something essential but, having a website that is SEO optimized is crucial in today’s age.

The problem is that most businesses have the wrong approach when it comes to SEO, seeing it as a cost rather than as a long-term investment. SEO basically refers to the process of optimizing your site and your content to rank higher in Google searches, amongst other things. You can read more about this in our Introduction to SEO article.

Because we consider that investing money in SEO is crucial we prepared a few reasons that back up our claim, and hopefully change the way people think about this digital marketing element.

Organic Traffic Is the Most Important

For a business, traffic is still traffic regardless if it’s organic or bought, as long as it results in enough conversions to cover the costs. Even if paid traffic can play an important role in the short-term scaling of your business, in the long run, businesses will benefit more from SEO.

Businesses often enjoy spending more money on ads than on SEO because they can analyze the results of their campaigns, and easily determinate the return on investment. However, it’s harder to track down the results generated by your SEO investments since it’s difficult to attribute the organic traffic growth and the conversions generated by it, to SEO alone.

Considering that the most amount of searches and generated traffic are made through organic ways, now it is more important than ever to put money into SEO. In order to get paid traffic constantly, you have to keep on buying ads. Years from now, if you stop buying ads your traffic will stop coming as well.

However, and this is the best part about SEO, if you invest resources into it constantly, years from now you will be able to get the same amount of traffic you’re getting now from ads, organically.

SEO Increases Brand Credibility

The goal of any entrepreneur is to grow the authority of his business, and establish it as trusted as possible in the eyes of the consumers. Building such authority in a niche often takes a long time but, it’s going to end up being highly rewarding in the end.

Being perceived as a credible source on the internet can bring you many benefits. One of the most effective ways of doing that is through SEO. All of the other digital optimizations and promotional campaigns will end up being less effective without a solid investment in SEO.

A website that is ranked organically at the top of the search results will inspire more trust in users. That is important because, as shown in our SEO Abbreviations explained article, the first two ranking position get about half of all the clicks generated from organic searches.

Thus, being at the top of the SERPs will not only make your brand feel more credible in the eyes of people but, it will also bring you more traffic and eventually organic conversions.

Conclusion

In order for a business to grow and generate more conversions, whatever that might mean, it needs both, established credibility online but also enough of traffic. Both of these things can be bought, in the short term through SEM or other advertisement methods but, in the long run, SEO is one of the few things that can acquire them.