Long-Tail Keywords for SEO: The Benefits

By jack123 | SEO | 0 Comments

When it comes to ranking higher, website optimization and content creation are two essential parts. However, performing keyword research always comes before any of them. Long-Tail keywords are playing an intrinsic part of the research phase, being able to boost your rankings significantly.

What are Long-Tail Keywords?

Keyword research is essential for your website. While performing this process you will stumble upon two types of keywords, head and tail ones. You will find keywords representative of your brand in both categories.

There are a couple of specifics that separate long-tail keywords from the general ones. Although general keywords might receive more traffic they are harder to rank for. Everybody creates content and pages for the general keywords, the competition being higher.

Long-tail keywords are more specific. They are usually a subtopic derived from the general term. Although not a rule, long-tail keywords are usually longer than the general ones.

The Benefits of Long-Tail Keywords

Less Competition

If you’re just starting out and your website has no authority it would be pretty difficult to compete against major players. General terms might not be your best shot at the start. However, long-tail keywords are perfect for you.

Although they have less traffic, there’s also less competition for niche terms. Not everybody is creating content around specific keywords and you should take advantage of this opportunity. It’s better to rank on the first page of a niche keyword, than on the last of a general term.

Better Conversion Rates

If somebody is searching for a general term, they will receive a general answer. They might be looking for a specific answer. This gap between search results and the expected answers is reflected by the lower conversion rate experienced by head keywords.

By producing content around long-tail keywords you’re creating a specific answer for a specific question. The fact that both your article and the user’s search query are niche, will improve your conversion rate.

More Valuable Content

By answering a specific question your audience has in a niche article, your readers will find your content more valuable.

Valuable content is always king. Your readers will feel grateful for your articles. This can increase the likeliness of them becoming part of your loyal audience. A loyal readership can fuel your online marketing efforts. And, that can only be sustained through valuable content, often focused around niche keywords.

Lower Bounce Rate

The bounce rate is the percentage of people accessing your landing page without further browsing your website. The lower this rate is, the better search engines will perceive your website.

A user that is looking for a specific answer in a general article is more likely to leave the website faster. However, if you create niche-related valuable content your readers are less likely to leave instantly. As mentioned above this can be acquired through the creation of valuable content targeted correctly through long-tail keywords.

Conclusion

When trying to get more organic traffic from the SERPs, using long-tail keywords should be your go-to strategy. Although they have less traffic, these keywords have healthier conversion and bounce rates, providing value to your readers and helping you rank higher.