SEO Copywriting Tips: Rank Higher in 2019

By jack123 | SEO | 0 Comments

Your website’s content is an essential ranking factor. The pages created around specific keywords will be the ones driving traffic towards your site. The better and more valuable your content, the higher you can rank. We’re showcasing a few SEO copywriting tips in this article that could help you rank high even if your site’s metrics are not that exceptional.

Although links and technical SEO still matter a lot, they are not even remotely as effective if your articles are not good. Your aim should always be to provide as much value as possible and to help your audience. That way, you will be able to experience positive engagement metrics. The following tips will help you accomplish that.

Preparations

The preparations, although often overlooked by amateur writers, constitute the backbone of your content creation efforts. Without the right preparations and research, your articles will never rank high enough, even if their quality is outstanding.

Performing keyword research should be the first thing any copywriter is doing before putting any words down on paper. You want to find the right keywords for your content idea and your site’s metrics. Although you might like to rank for general terms, the competition is higher. For that reason, long-tail keywords with a smaller competition are a better idea since you’ll earn more traffic that way.

You can use various free or paid keyword research tools to find the best-ranking terms for your goals and resources. Make sure to compile a large list of such terms and determinate the best ones to rank for. Once you have the list, you can start working on the content.

Which takes us the next preparation phase, and that’s finding article ideas. If you have a large list of keywords, coming up with content ideas might prove difficult. However, you can gain inspiration from established blogs, books, and other information resources and create original content. Also, answering your audience’s questions in your articles might prove a good strategy.

Readability

Considerably different from printed text, web articles must follow certain guidelines to ensure a high ranking. Users have access to an endless amount of information online. Your goal is to captivate their attention for as long as possible. The only viable way of doing that through content is by following specific guidelines.

Each of your paragraphs should illustrate a clear idea and have a short but concise format. Limit yourself to roughly five-to-six sentences per paragraph. Use shorter and simpler words and try not to write sentences that are longer than 20 words on average.

The size and font color of your texts are key for online reading. You should aim for a font size of at least 14 to 16 pixels and a readable color such as black text on a white background. Avoid bulky texts and always divide your paragraphs through purposely located white spaces. Including images is also a good idea but make sure to create explicit ALT tags for each of them.

Optimization

Optimizing your articles is an intrinsic phase of SEO copywriting so make sure to follow the next tips. Search engines will not be able to analyze your text if it’s not optimized properly. You can use tools such as the Yoast SEO Plugin for WordPress to make the process easier.

Including a descriptive meta description is the first step. This will not directly help search engines but it will help users to get a better idea of your text. Also, include your main keyword naturally within the text. Don’t break the text structure if possible. Try to include the keyword in one of the headings and in the text body for a number that’s at least 1-2% of the total word count.

Conclusion

Your articles represent a great opportunity to gain a new audience and a constant stream of traffic. However, you must follow the SEO copywriting tips laid above to accomplish that. Web texts will not convert properly if the right elements are not met. By doing the needed preparations and creating a readable and SEO optimized texts you can increase your chances of ranking high in the SERPs.