Tested eCommerce Marketing Strategies

By jack123 | SEO | 0 Comments

Tested eCommerce Marketing Strategies

If you’re the owner of an eCommerce business, then you’re probably aware of the importance of getting new customers. The more you get, the faster you’ll grow and for that you need marketing. However, your acquisition cost per client it’s going to be very important. So, make sure to check out our tested eCommerce marketing strategies to increase your chances of success.

In eCommerce marketing, the goal is to use tested marketing strategies to generate more sales and drive awareness. Although these tactics can manifest offline too, we will only focus on digital marketing in this article as it’s the most effective.

Search Engine Optimization (SEO)

About 43% of all eCommerce traffic is organic. This means that SEO is directly responsible for almost half of all eCommerce sales. If you’re not ranking for your main keywords, you’re potentially missing out on a lot of traffic and maybe even sales.

By using SEO tactics to optimize your online store for the Google algorithm, you can reach a higher ranking in the SERPs, generating more free traffic. As long as you implement suitable and tested marketing strategies you can grow your eCommerce business only with organic traffic.

Because organic search is so important you need to get started as soon as possible.

You’ll first have to perform keyword research. Try to think of a couple of key phrases that your audience might use. If you’re just starting out, using longer keywords might be a good strategy. However, you’ll also need to verify the search intent to ensure that your targeting is right. You can analyze the first page of your keyword’s SERPs to figure out if your targeting is right.

Once you figured out these basics, you can move on to the actual search engine optimization. Optimize the H1, URL, title tag, and the product descriptions with your target keyword in mind. Once that is done, you can start building quality backlinks for your products and product pages. Those links will play an intrinsic part in your ranking.

Social Media Ads

Social media ad spending is getting bigger every day. 2019 represents the first year in which SM ad spending surpassed the print spending. This is huge for the future of digital marketing and eCommerce. SM ad spending is expected to account for about 13% of all global ad spending this year.

Most of that money goes to channels like Facebook and Instagram. They represent the two biggest channels for SM advertising. This is only happening because the targeting options on SM are so varied and powerful. On Facebook, you’re able to narrow down your targeting based on age groups, demographics, location, interests, and a lot more criteria.

Social ads are even more useful for stores that sell niche products. Their targeting has to be very narrow and that can’t be accomplished through channels other than SM.

The better your targeting is, the cheaper your clicks will get. Make sure to keep your focus on the return on ad spend (ROAS). If it’s positive, you’re most likely generating sales and making a profit. However, you need to consider all costs to determinate your result.

Facebook will be your go-to platform. It delivers proven results, it’s scalable and repeatable. But you’ll have to learn a few tested marketing strategies and tactics for eCommerce to create profitable ads first. Instagram is the other option. This platform is better for younger audiences tho.

Content Marketing

Content marketing is quite an inexpensive tested marketing strategy that can drive solid results in eCommerce. It represents the process of creating content that solves people’s problems while promoting your product or services. It can be quite effective so let’s explore a few ways to get you started.

Target the right topics

Businesses often fail in content marketing because they are blogging with the wrong topics in mind. If you’re writing content that’s solely focused on you, it will be hard to drive a new audience. You might get a traffic spike but such a strategy will prove difficult to scale.

To attract a larger audience, you must write articles for topics that people are interested in. If you’re ranking high for keywords that generate considerable traffic you’ll be able to generate sales passively and for free.

To find such topics use a tool like the Google Keyword Planner or Google Trends. You’ll stumble upon a lot of new keywords that are good for your business while using these tools. But, you’ll need to focus your attention only on the best.

The search volume and the keyword/ranking difficulty are two essential metrics. The ideal keywords are those with a low ranking difficulty and a rather substantial search volume. Keep in mind that you might be unable to rank for some of the keywords that you desire as they are too difficult.

Once you got the list with your topics, start writing engaging and useful blog posts. Try to provide as much value as possible with each article. It would be best to create the type of posts that you want to read online. If your word count is high enough, you’ll be able to get some good rankings that generate consistent free traffic.

Rank YouTube Videos

YouTube represents a great platform for content marketing that should be present in any marketer’s arsenal. Everybody can rank their clips on YouTube as the company wants viewers to spend as much time on the platform as possible. As long as you can create entertaining and useful clips, YouTube will reward you with visibility.

Creating content for keywords with traffic potential is important for YouTube as well. You can locate these phrases by using the YouTube keyword tool. But, you’ll need to focus on a few other aspects as well if you want to rank high.

The quality of your clips is very important. Have a decent-enough video and audio quality that your users can enjoy. You don’t have to use high-end hardware but you should ensure that your viewers can understand your clips.

On YouTube, the provided value will prove far more important than the length of your clips. Don’t hesitate to cut as much as possible and keep only the value-packed parts. But, you’ll also have to be consistent when posting. You don’t need to post every day but you must let your viewers know that you’re in it for the long-term.

Authenticity should represent the core of every YouTube video you post. Don’t try to hide or fake your shortcomings, communicate everything freely. And, make sure to only talk about the things you know. As long as you’re implementing this advice, your YouTube content marketing strategy should be solid.

Conclusion

All of the tested eCommerce marketing strategies mentioned above will drive results if used correctly. However, you won’t be able to manage all of them in the beginning so make sure to focus on the channels that work. As long as you understand your focus audience, you’ll know where to find them and what channels to use.