Why is SEO important for your furniture store?

By jack123 | SEO | 1 Comments

People use the internet to search for certain products and stores or to compare prices and shop online. This encourages furniture store owners to take advantage of SEO services. The first things that come to mind when you think of the furniture industry are probably objects such as tables, chairs or desks that are used regularly. However, the furniture industry we are talking about today is a diverse market, full of brand new products. Due to the numerous competition, effective SEO activities and the fight for the highest positions in search engines are one of the most effective ways to beat your rivals in the market.

Local SEO in the furniture industry

Furniture stores that offer products for local markets need to pay close attention to SEO that takes their location into account. Moreover, it is worth knowing the preferences of your potential customers. Knowing what they are looking for will help you adapt your offer and communication methods to their expectations.

The fact that people are becoming more eager to buy furniture online is a clear signal that it is beneficial to invest in effective SEO. The best advantage of local SEO is that thanks to it, even a small company has the chance to compete with the most important tycoons on the market. Here are some tips to help you build an SEO strategy to help you gain local customers:

Building local links

Creating valuable content with links to your website is one of the first steps you should take. Local catalogues, advertising services and NAPs (Name, Address, Phone) will allow you to easily locate your company in the real and virtual world (website).

Company registration on Google My Business

It is very clear to us that having a Google My Business listing will positively affect your online visibility. Being able to include your business address on Google maps will make it easier for users to search geographically. If you regularly post content, photos and information, it will help you do SEO for your listing so that it is displayed more frequently in search results.

Website optimization for local SEO

This step is always recommended by specialists. When conducting local SEO for the furniture industry, it is essential to observe the activities of your local competition. Introducing news and changes on a regular basis can help you outperform your market rivals.

Furniture industry vs. International SEO

Manufacturers wishing to become international should remember some very important principles. Sometimes even the best product may not be enough. You will need advertisements and online activities that draw customers’ attention to your furniture and that will make your offer stand out compared to the proposals of rivals in the market.

Doing SEO to gain clients from abroad means everything about details. Therefore, it is worth paying attention to them before you start implementing your SEO strategy. Here are the most important tips:

Country specific domain

It is important to know that having a country-specific domain can be very problematic when you decide to do SEO abroad. If you know that your target group lives in another country, it’s a good idea to get a domain feature for a particular place.

Another possibility, which is much worse from an SEO point of view, are directories and subdomains. Any language version of your website does not need to be translated automatically. Stylistic mistakes can discourage customers and make Google robots see your site as less valuable. Make sure that your content and all elements of the website (for example, URLs, titles, meta descriptions) are professionally translated.

An in-depth analysis of the target market

Knowing the expectations of your customers and the market you want to enter will help you plan your SEO activities correctly. This is especially important when you know that companies operating abroad have taken advantage of SEO services for years (for example, the United Kingdom). In this situation, you need to be prepared for much greater competition.

Choosing the right search engines for SEO

The Internet is not just about Google. Although this search engine is the most popular in many European countries, it does not mean that it is prevalent everywhere. Among other known search engines, we can distinguish Bing, Yahoo, Yandex or DuckDuckGo. Each of them has its own dedicated algorithms that directly affect the SEO process.

Furniture industry – how to create content?

The furniture industry should not focus exclusively on graphics. Beautiful photos of aesthetically and elegantly arranged spaces can sometimes replace the content, but your communication should be supported by texts. Consider running a company blog, as regularly posted posts that discuss current trends or interesting architectural solutions can increase the number of phrases on which the website is displayed.

In addition to the graphical representations, the site should include product descriptions. Allow customer reviews and ratings to improve your UX and get some needed feedback. In your menu, you can also include tabs or subpages that will present new furniture collections.

The furniture industry places great emphasis on visuals, so you should always supplement your content with quality graphics. However, don’t forget about some image optimization rules.

• Only post photos that were taken by you or intended for public use.
• Choose quality images, but at the same time, make sure they are not too large and do not slow down the loading time of the website. The graphics should be professional and should relate to the products on the site.
• If there are problems uploading the site, you may see the names of the graphics displayed instead of photos. Thanks to this aspect, users will know what the images are about. This can be done by setting the appropriate Alt tags in the HTML code. Apart from this, Alt tags inform Google robots about what’s on the site and help with SEO for graphics, so it’s worth including keywords in image descriptions.

Short conclusion

It is worth doing SEO whether you intend to sell in your home country or abroad. It will help you become more profitable and at the same time improve your online brand recognition. It is absolutely clear that advertising campaigns perfectly complement SEO for the furniture industry. If you successfully synchronize your advertising strategies and campaigns, attracting new customers will only be a matter of time.

Web Push is an internet marketing company with complete SEO services, which knows how SEO works. If you are too busy running your business to focus on SEO, we will be happy to help. Is your business ready to start making more money? Contact us today to establish an SEO strategy for your business!