When To Target Low Search Volume Keywords?

By Raul Simea | SEO | 0 Comments

I’ll try to explain why and “When to Target Low Search Volume Keywords”. What role do they play in SEO, and where can you find them?

In the SEO business, it’s typical advice to go for the “easy-to-pick fruit”. Getting good ranks for small terms will, according to popular perception, help you acquire high ranks for bigger phrases later.

Do you believe this is correct?

There may be some truth to this. But whether your site is brand new or well-established, there are numerous reasons to target low search traffic keywords.

Why should you focus on keywords with a low search volume?

There are a variety of reasons why you might wish to target keywords with a low search traffic. Let’s look at six examples of these scenarios.

1. If the user’s intent is strong

The reason someone types a specific keyword or phrase into Google is referred to as user intent. When someone searches for “best soccer shoes” vs “soccer shoes,” for example, the two terms have different meanings.

If you’re seeking the best tennis shoes, you’re probably browsing for tennis shoe reviews. When we type that into Google, the results confirm our suspicions.

Because that’s what consumers desire, the majority of Google’s results are evaluations of the greatest tennis shoes. This indicates that the majority of individuals who search for this phrase end up reading reviews.

The results are drastically different if we modify the search to “tennis shoes”. Instead of receiving results for shoe reviews, we are now obtaining results for places to buy shoes and other brands.

What exactly does this imply?

It suggests that the keyword “best tennis shoes” has a search intent that is informational. This could indicate that the person wants to buy shoes but is undecided about whether brand or where to get them.

Before making a final purchase, they may want to study reviews, explore the web, and shop about.

It’s evident that when someone searches for “tennis shoes,” they’re ready to buy and know exactly what they want. This is known as transactional intent, which means they want to buy something.

If we’re writing a review of the best tennis grips and want to attract folks who are investigating rather than buying, we might use the keywords below.

The phrase “best tennis grips for sweaty hands” is very specific. Even though it receives just 140 monthly searches, it could be a valuable long-tail keyword because it is highly targeted and the search intent is precise.

2. If the difficulty of the search is low

The difficulty of ranking for a certain keyword is referred to as search difficulty. One of the main reasons people choose low-keywords is that it is simple to rank rapidly without putting in a lot of effort.

In the above graphic, you can see that the term “best tennis grips” has a search volume of 320 and a difficulty of 41. This indicates that ranking for the keyword may be difficult, requiring additional backlinks and authority.

Because it only has a search difficulty of 18, the term underneath it, “best tennis grips for sweaty hands,” will be much easier to rank for. However, as you can see, it has a lesser search traffic.

Finding as many low-competition keywords as possible and incorporating them into your text as naturally as possible is one of the core concepts of SEO. By doing so, you’ll be able to target a wide range of keywords with low competition, allowing you to rank rapidly, drive traffic to your site, and build your domain authority before moving on to more competitive phrases.

3. If the keyword is a long-tail keyword containing a high volume keyword

Take a look at the keywords listed above. All of these have a modest search volume. Take a look at the one with the rectangle around it. You’ll notice that it has nine words in it, making it a “long-tail keyword”. Long-tail keywords are phrases with more than four words in them. And they frequently include a high-volume keyword in the middle.

While “what is the best tennis racket for intermediate players” may receive only 20 monthly searches, “best tennis rackets” receives 8,100 monthly searches. As a result, you may want to focus on these long-tail keywords and create a complete piece of content around them in order to finally rank for the high-volume keyword.

You’ll target these types of phrases that contain the high search volume keyword. Whether you’re starting out with a new site or trying to grow an existing one. Because they give you a method to acquire both without having to go all-in on the highly competitive phrase. The same is true for terms with a high search volume but low competitiveness.

4. If you’re writing about a niche subject

Continuing with the tennis example, tennis is seen as a niche subject. It isn’t something that everyone is interested in. But those who do will want to learn everything they can about the sport. They’re really enthusiastic about it and will spend a lot of money on items to help them get better.

As a result, going for low search volume keywords, even if they don’t generate a lot of traffic, can be advantageous. Google is emphasizing the comprehensiveness of a website and rewarding those who go above and above in covering topics.

In fact, they targeted affiliate websites with “thin content” in a 2021 update, which was an excellent illustration of this. Thin content is defined as content that adds little value or personality to the items or services it promotes.

This is a common occurrence on affiliate marketing websites.

Let’s pretend you have a website and sell tennis rackets on Amazon. Some affiliate sites just copy and paste the Amazon product description into their own site, along with an affiliate link.

According to Google, you can’t do it. They call it “scraped material,” and while they won’t penalize you for it, they will reward sites that provide context and entertaining anecdotes alongside product specifications.

How does this relate to keywords with low search volume and narrow topics?

It’s not always about traffic when you’re targeting low-volume keywords. The competence and expertise in a topic should be the purpose of your website. This is something that Google is paying a lot more attention to these days. You can no longer simply be the top keyword researcher and expect to rank immediately.

Google wants to see that you know what you’re talking about and are enthusiastic about it. As a result, by studying low search volume keywords, you can cover a wide range of topics and produce a well-rounded piece of content for the reader. This demonstrates that you not only understand SEO, but also the issue you’re discussing.

5. If the cost-per-click is low (CPC)

The average cost an advertiser pays to persuade someone to click on their Google ad is known as the cost-per-click. If some low-volume keywords also have a cheap cost per click, you should target them because it will be relatively easy for you to win out the competitors and reach the top of the SERP, even if it is only for 50 people each month.

High-cost-per-click (CPC) keywords are more competitive and will cost you more to get one click. If you’re targeting a term with a $4.00 CPC, for example, you’ll almost certainly need a high budget and be willing to pay more per click if you want to rank on the first page.

That expense can easily build-up, and it does not imply a conversion. You’re shelling out more than $4.00 just to get someone to visit your site. You’re on your own for the remainder.

There is less competition and the cost of bringing someone to your website is lower if you target low search volume keywords.

6. For the Purposes of Link Building

We all know that link building is an important part of SEO. Obtaining as many high-quality backlinks as possible is essential if you want to rank for anything. Manual outreach is one technique through which many people obtain backlinks.

You contact website owners to ask if they’d be interested in including a link to your material on their site. Or replacing a broken link with your excellent piece of content.

To make this work, you’ll need a terrific piece of content with a lot of traffic that convinces the website owner that you’re worth their time.

Targeting a bunch of low search volume phrases that are relevant to your niche but may not be the most competitive is a wonderful method to do this. By doing so, you’ll be able to create content that’s both thematically relevant and fascinating to the person you’re communicating with. This raises the likelihood that they will include a link on their website.

Final Thoughts

Whether you’re just getting started or making sure your site is topically relevant, finding low search volume keywords is a terrific approach to generate traffic to your website. The SEO puzzle has many pieces, and we’re continually attempting to find out how to stay ahead of our competitors.