A Facebook Ads agency where the senior who audits the account also runs it
Paid Meta only. No junior handover, no account-manager relay.
We are a boutique Facebook Ads agency in Oradea, Romania, running paid Meta campaigns across Facebook, Instagram, Messenger and Audience Network. One senior specialist per account, on a deliberately small roster.
- Paid Meta only — organic posting sits on a separate page
- Business Manager, Pixel, audiences and creative stay in your name
- Free account review back within 24 hours, quote attached
What a Facebook Ads agency does — it is Meta, not just Facebook
One account, four surfaces
One Meta ad account delivers to Facebook, Instagram, Messenger and Audience Network. Placement is a decision inside the campaign, not four separate budgets.
What management covers
Campaign structure, audience and placement strategy, creative briefs and a testing schedule, budget pacing, Pixel and Conversions API integrity, reporting.
Who it suits, who we decline
E-commerce with margin, lead generation with a sales process, app installs, bookable local services. We decline offers with no proof of demand — and where demand already sits in search, Google Ads is the better answer.
What you get every month
Campaign and audience management, creative briefs on an agreed testing schedule, budget pacing, Pixel and CAPI health checks, a monthly report and a call — with the specialist in the account, not someone relaying a summary.
Ownership is not negotiable: Business Manager, Pixel, audiences, catalogue and creative are yours, and stay yours if we part ways.
In the retainer
Creative is the lever that actually moves Meta results
Volume, then iteration
Broad targeting took the granular audience work away; the angle is what you still control. Ads decay as frequency climbs, so testing runs to a monthly rhythm.
Who makes what
We brief concepts, write copy and edit. You supply product footage, brand assets and customer material. Full production is quoted separately.
What counts as a winner
Several concepts per cycle, variants changing one thing: hook, format, opening seconds. A concept is promoted only when it holds its cost per result past an agreed threshold.
Angles come from customer language: reviews, support tickets, and search demand checked in Ahrefs and Semrush. A vague landing page undoes good creative — see landing page optimisation.
Account structure, testing and the first 90 days
Free review
Read-only Business Manager access. We report what we find before anything is signed, and quote off the real account.
Audit and plan
Pixel and CAPI verified, events deduplicated, structure and creative plan agreed before budget moves.
Build and test
Consolidated structure, a clean prospecting and retargeting split, first creative cycles, edits batched so ad sets are not permanently relearning.
Scale and prune
Budget moves toward what holds, fatigued creative retires, audience overlap is checked, reporting settles.
Tracking after iOS and under EU consent: Pixel, CAPI and Consent Mode
Pixel plus Conversions API
The browser Pixel fires where allowed. CAPI sends the same events server-side, matched by a shared event ID so nothing double-counts. It recovers a share of dropped signal, not per-user attribution, and is built in a clean tag manager container.
Three numbers, three answers
Meta reports attributed and modelled conversions, GA4 closer to last click, your back end the money that arrived. We optimise on Meta’s numbers and judge the channel on yours — side by side in one report.
Consent in the EU
Denied consent means the event never fires, and modelling covers only part of the hole. That gap goes in the report, not rounded away.
Gambling and iGaming on Meta
Meta requires written permission for real-money gaming, granted per country against its own permitted-market list. We prepare and submit the application and tell you honestly how your markets look — the outcome is Meta’s, not ours.
Constraints stay once granted: age gating, responsible-gambling messaging, limits on bonuses and odds, markets closed regardless. Before quoting we ask for the licence, target markets and landing pages — the same specialism behind our casino and iGaming link building.
What Facebook Ads management costs
Management is a fixed monthly retainer, never a percentage of ad spend — a percentage pays the agency more for spending more of your money. It is set by campaign complexity and creative volume: markets and languages, catalogue and feed work, and the concepts the schedule needs.
Included: strategy, creative briefs and copy, the testing schedule, Pixel and CAPI maintenance, reporting. Billed separately and agreed in advance: full creative production, new landing page builds, third-party tooling. Ad spend goes from Meta to your card, never through our invoice.
Prefer no retainer? The same scope is available as a fixed-price project. Below a certain budget Meta cannot gather enough events to stabilise, and we say so rather than take the fee. Your figure comes back with the free audit.
Why a senior-only boutique team
Seniors only, small roster
Every account is worked by a senior specialist, on a limited roster by choice: catching fatigue in week two rather than month two needs attention, not headcount.
Oradea, European hours
We work from Oradea, Romania with clients across the UK, EU and US — European hours all day, and a morning reaching the US afternoon.
What we will not do
Promise a return on ad spend before seeing your data, quote benchmarks we cannot source, or claim results from clients we cannot name. Same standard as our e-commerce conversion work.
Fair questions, straight answers
How much does a Facebook Ads agency charge?
A fixed monthly fee set by campaign complexity and creative volume, never a percentage of ad spend. Meta bills the spend to your card, creative is priced separately, and your figure comes with the free audit.
What is the minimum budget for Facebook Ads to work?
Meta needs a steady flow of conversion events to leave the learning phase, so small budgets give unreadable results. The floor depends on your cost per conversion; below it, management stops paying for itself.
How many ad creatives do I need each month?
Enough to keep testing angles as the current ones fatigue, and higher spend burns through creative faster. We agree the schedule up front so volume is budgeted, not improvised.
Do Facebook Ads still work after iOS privacy changes and GDPR consent?
Yes, but measurement is noisier and modelled data fills part of the gap. Server-side Conversions API with event deduplication recovers a meaningful share of lost signal, so we set it up before scaling. We judge on your back-end numbers.
Who provides the creative, us or the agency?
We agree the split in writing first: we brief concepts, write copy and edit; you supply product footage, brand assets and customer material. Full production is quoted separately.
How long is the learning phase and when can I judge results?
Meta needs a set number of conversion events per ad set within a rolling window before delivery stabilises, and edits reset that clock. We batch changes, so a fair read takes weeks of steady spend.
Can you advertise gambling or casino offers on Facebook?
Meta requires written permission for real-money gaming ads, per country, against its permitted-market list. Strict creative, age-gating and responsible-gambling rules apply and some markets stay closed. We map your licensed markets against the list first.
Is Advantage+ better than manual campaign setup?
It often performs well for e-commerce accounts with clean data and enough creative, but it removes control: without exclusions and disciplined labelling you cannot learn what worked. We test it against a controlled structure.
Start with a free Meta Ads account review
We check campaign structure, creative fatigue, Pixel and CAPI integrity, audience overlap and wasted spend. All we need is read-only Business Manager access; you get it back in writing within 24 hours, quote attached.
Prefer to talk it through? Book a free 15-minute intro call →