Instagram marketing services and Facebook page management
Organic content, run by seniors. Ads live next door.
The organic half of Meta: Reels, carousels, Stories, Page posts, captions and community management. Paid distribution is a separate service.
- Reels, Stories, carousels and Page posts
- Captions, calendar and replies in an agreed window
- No bought followers, pods or automated DM tools
What Instagram marketing services cover, and where ads take over
Two jobs share one login. Organic is content and conversation; paid is distribution. Meta ads sit on our Facebook Ads services page, the wider mix with social media marketing services.
Ads first when
You need enquiries this quarter. More budget beats a new content programme.
Organic first when
Buyers check the profile before converting, or the ad account runs dry.
Formats we work in
Reels for reach, carousels for saves, Page posts for proof.
What you get every month
Your monthly count is fixed in the content plan before the first invoice: posts and Reels by format, a caption for each. A quota we cannot hold is worse than none.
We handle concepts, design, copy and editing; you supply anything showing your product, premises or people. Production beyond Meta is social media content creation and management.
Fixed in your content plan
How we build the content strategy
Pillars come from your customers and the objections they raise on sales calls, not a template. Semrush covers the mechanics; nobody can template what your buyers hesitate over.
Account review
Profile, bio, highlights, past output. What got saved and shared, what died.
Category check
What works in your category, and which format is saturated.
Pillars agreed
A few themes tied to real objections, each with a suitable format.
Calendar in advance
You see next month before it runs. Nothing goes out unread.
Where organic and paid meet
Organic is the cheapest creative testing ground you have. Run the two separately and you pay for the same thinking twice.
Test before you pay
Hooks, angles and formats prove themselves organically. The failures cost a calendar slot.
Winners become ads
Proven posts reach the paid team as briefs, not workshop inventions.
What changes
Hooks tighten for cold audiences, captions are rewritten, tracking gets attached.
What social can and cannot be held to
Follower count is not a business metric: easiest to buy, least connected to revenue. Semrush explains the native metrics.
Intent signals
Saves and shares first — intent signals nobody can buy.
Traffic and conversion
Profile visits, clicks and assisted conversions in GA4 — missing that view is GA4 implementation work.
The honest limit
Organic influences demand it cannot prove. We say so, rather than claim what reporting credits elsewhere.
Gambling, alcohol and finance on Meta
Restricted categories are treated differently, and organic is not exempt. Reach limits, age gating and restrictions apply to Pages, not only to ad accounts.
For iGaming, brand and responsible-gambling posts are usually fine in a licensed market; offers and bonuses need Meta’s written permission as an ad. We confirm what is publishable before building a calendar, as in our casino and iGaming work.
How Instagram marketing services are priced
Two structures: a monthly retainer for continuous output and someone in the inbox, or a fixed-scope project for a rebuild or launch. Never per placement.
What moves the number: the video share of the plan, languages and markets, and how much community management you want. Your quote comes itemised with the free audit.
Always included
Concepts, design, copy, editing, captions, scheduling, calendar and reporting call.
Billed separately
Shoots, travel, stock licences, and ad spend, which goes directly to Meta.
Never sold
Follower packages, engagement pods, automated DM tools — they risk the account.
Senior specialists only, and how to start
Seniors write and manage the content: no intern learning your brand voice in public, no account manager relaying feedback. 9 out of 10 sites are turned away. We work from Oradea, Romania, for UK, EU and US clients.
The free review
Profile setup, content mix, what is publishable, and what to change first.
What we need
Your handles, brand assets, and whatever calendar or tone guide exists.
What comes back
A written review and a quote — or a nudge to SEO services if search is the bigger gap.
Fair questions, straight answers
Can I pay someone to manage my Instagram account?
Yes — production, posting, and replies to comments and messages inside an agreed window. Access is granted, never your login, and sign-off stays with you.
How much do Instagram marketing services cost?
Price follows content volume and community management scope, not a fixed package, so the figure follows the account review. Video plans cost more: production time is the real variable. Ad spend goes directly to Meta.
How many times a month should I post on Instagram?
Consistency beats frequency: posting well twice a week beats posting badly every day, then stopping. Reels need more volume than static posts. We agree a cadence you can sustain.
What is the 3-3-3 rule in social media?
An informal content-mix rule of thumb: a rough split between your own content, curated content, and engagement. Marketers invented it, along with the 5-3-2 and 5-3-1 variants; no algorithm rewards the ratio. We build the mix from your audience.
Do I need Instagram marketing if I already run Meta ads?
Not necessarily. If you need demand this quarter, more budget into ads beats starting an organic programme. Organic earns its place when buyers check the profile first, or the ad account runs out of angles.
How long before Instagram marketing shows results?
Content improvements show in engagement within weeks; enquiries take months. Reels produce spikes that never repeat, so we read the trend. Anyone promising a follower number by a date is guessing.
Do you buy followers or use engagement pods?
No. Bought followers and pod engagement inflate one number while wrecking the ratio the algorithm reads. They also risk restriction, which costs more than the followers were worth. The free review flags it.
Who owns the content and the account?
You do — the account, the Business Manager, and every asset we produce. We hand everything back cleanly if the engagement ends. Source files included.
A straight review of your accounts
Send us your handles. Within 24 hours: an honest read on the profile, the content mix and what to fix first.
Prefer to talk it through? Book a free 15-minute intro call →