Blog

email outreach
02 Jul, 2021
Email Outreach: How to Send Emails That Convert

By Raul Simea | SEO | 0 Comments

Email outreach is a frequent approach for gaining links in support of an SEO plan. So let’s talk about email outreach: how to send emails that convert.

Email outreach: what is it and why is it important?


In a nutshell, it’s the process of identifying relevant prospects to whom you can promote your content (or your company and its people) and convincing them to connect to your website.

And, while it may appear straightforward at first, there is more to outreach than meets the eye.

In reality, the lack of a robust procedure in place, one that sets it up for success, is the reason why many email outreach programs fail.

However, it’s no secret that outreach is generally misunderstood, and it frequently receives a poor rap for the wrong reasons.

Because so many marketers’ fail to put this strong method in place and send emails blindly to as many individuals as they can, regardless of whether or not they are likely to be interested, receivers typically perceive outreach emails to be spam.

And that is a very incorrect approach.

Email outreach isn’t the same as spam. It all comes down to carefully prospecting people who would find your information valuable and to whom it might bring real value, sharing it, and asking them to take action if they like what they see.

However, many people get this wrong, and many of us have undoubtedly received a terrible outreach email.

The Outreach Golden Rules

There are a few “golden guidelines” to follow in order to experience success from your outreach activities. These are the following:

Prioritize quality over quantity.

Concentrate your efforts on reaching out to people you can convince to be interested in linking to your material. Don’t employ the “spray and pray” method of emailing to as many people as possible in the hopes that someone will link.

Your text needs to have value

The importance of your material to the individual you’re reaching out to and their audience should be clearly demonstrated in your approach. If you can’t do this, you probably shouldn’t be submitting anything in the first place.

Your Request Must Be Clearly Communicated

If a receiver does not understand what you want them to do after receiving your email, you need to make sure that this is properly explained.

Always make it very clear what action you anticipate the receiver to take.

Do not spam

It may seem obvious, but if you can’t justify why you’re sending someone an outreach, you should reconsider.

However, anyone with experience in link building and SEO will tell you that most firms can’t take the “build it and they will come” strategy because they won’t.

Only a small percentage of brands and enterprises are able to publish content that is linked to by others. They must promote it, and outreach is one way to do so: bring your material in front of individuals who can help it spread, and give them the option to do so.

Simply reaching out to a prospect and providing your material gives them the option of linking to it or not, and it’s vital to keep this in mind throughout the process.

As a link-building strategy, email outreach can be used with other strategies such as:

  • Blogging as a guest
  • Creating resource links
  • Creating a broken link
  • Public relations on the internet

It’s a talent that can boost your link-building efforts and assist you in executing a successful approach.

However, we should consider the advantages of employing email outreach to develop links, the most important of which are:

  • It’s a terrific approach to get links from publications that are topically relevant ahead of time.
  • It has the ability to scale up to assist you in closing a link gap with competitors.
  • You can establish techniques that assist you build links from a new unique domain on an ongoing basis by utilizing various forms of communication.
  • It’s a good strategy to get high-quality PR coverage and raise brand awareness.

Email outreach is the most effective link-building strategy, according to most SEOs.

Understanding the Reasons Why Emails Are Frequently Ignored

let us take a quick look at why these are often ignored.

This happens for a variety of reasons, including:

  • Sending to a prospect who was not properly targeted. They aren’t a good fit for your content, thus submitting it to them is pointless.
  • The value that your content could provide to a reader or website visitor is not clearly communicated in your outreach email.
  • You don’t indicate the particular action you want the recipient to perform.

Before you write an outreach email, consider what you would do if you received it. Would you feel obligated to include a link to the content?

If the answer is no, you should think about how you can improve your approach.


Raul Simea, author