How to Create the Perfect Business Slogan

By Raul Simea | Business | 0 Comments

Do you have a favorite catchphrase? That catchphrase, like a catchy melody, becomes stuck in your head. It may even include a jingle or a rhyming pattern to add some flair. It sticks with you, so you know it works. You recall it, as well as the company it represents.
Is your company in need of a slogan? Probably. So let’s talk about how to create the perfect business slogan.

What Is a Business Slogan’s Purpose?

Even though having a slogan does not directly affect SEO, it only has benefits and every business should have one.

A good slogan is memorable and sticks in your mind like an earworm. A good corporate slogan, on the other hand, is more than just a catchphrase.

It serves as a focal point for your brand. It encompasses all you believe in and everything you provide to the general audience.

It’s a sort of rallying call.

The etymology of the word slogan, in fact, illustrates this. The phrase is derived from a Gaelic Scottish battle cry. The term slogan was first used in the early 1700s to characterize catchphrases employed by political or other organisations.

Because we are surrounded by visual and audible media, from television and radio to the internet and digital media, slogans are more vital than ever.

A great tagline succinctly summarizes what you do, drives audience involvement, and stays with them until they require your product or service.

To assist people remember what you’re about, your slogan might be written and spoken after your brand name. On your website, social media, marketing materials, or commercials, you may put it directly after or under your name or logo. This makes it easier for your slogan to become synonymous with your company’s name.

Why Do You Need a Slogan for Your Business?

Is it worthwhile to spend time developing a tagline for your company? Yes, in the vast majority of cases. Finding a slogan that captures all you stand for in a memorable way can become a valuable brand asset.

Your company’s name, logo, and web design all rank higher than a fantastic tagline.

It can help your brand marketing approach in a variety of ways. This is why.

• A phrase can help you establish a distinct identity.

• A tagline serves as a springboard for a creative marketing campaign.

• A phrase expresses values that people may rally around.

• A slogan might assist you in taking a stand.

• Customers are more likely to remember you if you have a slogan.

These are just a few of the many advantages of coming up with a slogan for your company. If you’re convinced, it’s time to start brainstorming slogan ideas.

How to Make a Company Slogan

It’s a tall order to come up with a short and simple tagline that perfectly nails it. The finest slogans are brief, unique, and easy to say.

It’s not easy, but it’s worthwhile to put in the effort to come up with the perfect slogan.

Think on what makes your brand unique.

Before you can start thinking about a slogan, you must first consider what your company has to offer the world. A few questions to consider are:

• What exactly are you selling, and why is it important?

• What are the core values of your company?

• What do you believe in?

• What is the difference you make for your customers?

• What kind of change do you want to see in the world?

You can find inspiration in a variety of locations, including:

• statement of purpose

• Statements of vision and values

• history of the business

• the target market’s values

• Infographics, webinars, and e-books are examples of brand assets.

Establish Your Objectives

When it comes to marketing, your sales goals should always come first. What exactly are you attempting to achieve? What are your future plans, and how will you get there?

If you don’t stay focused, it’s easy to get off track here. Think about how you want customers to feel about your brand and what solution you actually give, not just how many sales you want to make.

Consider this: Goodyear is a tire company, right? Consumers, on the other hand, are unconcerned about the sort of rubber used in tires or the years of research that went into designing the correct tread pattern. The true objective of the brand is to provide consumers with tires that will keep their families safe.

Keep your guiding materials in front of you and allow them to guide you to your motto. When coming up with a phrase, it’s vital to keep on brand.

Consider what you want this phrase to accomplish for your company:

• What do you want potential customers to know about your company?

• Which items or services should be the center of attention?

• What are the ideals and visions you want to convey?

• What kind of solution does your organization actually provide?

Allow those responses to lead you to the ideal business tagline.

Begin writing

The first stage, whether you opt to engage an outsourced marketing consultant or keep it in-house and write it yourself, is to start brainstorming ideas.

Simply begin writing. How many different concepts can you generate?

Make a list of all of them. Don’t put any restrictions on yourself or start editing just yet. Now is the moment to simply let your thoughts flow. Allow one idea to lead to another. Dare to be a little unconventional. Don’t stop until you’ve exhausted all of your options.

When you’re running out of ideas, start thinking about your brand name and then try out some of the others. What does it sound like when they play together?

Consider advertising on the radio or television. Consider how those slogan suggestions would sound at the end of a description of your services or products.

As you practice saying the phrases out loud, you may come up with new ideas. Make a list of them! Don’t get caught up in the editing process. Continue to add to the list.

Dare to Be Different

It could be tempting to go out and listen to different slogans, but you probably already have a lot of them in your head.

Because we hear so many slogans, our brains are pre-programmed to recognize what sounds nice and what doesn’t.

Listening to or reading a lot of slogans while generating your own could have two negative consequences:

1. They may lead you to inadvertently copy the structure or concepts of other slogans you admire. You don’t want to sound exactly like everyone else.

2. Getting caught up in the competition can suffocate your creativity. As you read other people’s slogans, especially ones you think are successful, you may begin to doubt your own. Allow great ideas to emerge naturally; don’t let competition suffocate them.

Make It a Classic

Slogans must be able to withstand the passage of time. You want people to identify your brand name with your slogan, which means it must be memorable for a long time so that they can hear it repeatedly.

This includes staying away from anything overly modern or trendy. Some things to stay away from include:

• riffing on the title of a popular show or song

• based on a phrase from a political campaign

• an allusion to a current pop culture phenomenon

• utilizing “new” slang

Use words and phrases that are globally understood, at least by most speakers of your language, to produce a timeless slogan.

Keep it short and simple, and avoid using complex terms or words.

To ensure that it endures the test of time, keep it simple and straightforward.

Make an effort to understand your target audience.

When creating a slogan, keep your target market in mind, just like anything else in marketing.

How do they communicate? Are you using language and syntax that your audience will understand?

If your target market speaks in a specific dialect of English, you can use that style of language. But keep in mind what we discussed earlier.

You don’t have to make your slogan fashionable or slangy, but you should make sure it’s written in a way that your target demographic can understand.

Another thing to consider while you create your tagline is what matters to your target audience. What do they expect from your company or from your competitors? What is significant to them?

Consider what people are getting from your brand, but go a little farther. What are their hopes and dreams? What do they imagine their life with your brand to be like?

Instead of focusing on your benefits, speak to those needs.

Reduce the size of your ideas

It’s time to start narrowing down your options. Don’t be afraid to be ruthless. It may be difficult to let go of your favorites, but follow the tips above to eliminate slogans that don’t work.

Which ones are too modern or trendy? Allow them to leave.

Which ones are too focused on your company and not enough on your target market? Remove them.

What’s the status of your to-do list right now? Do you still have a surplus of ideas? If your list is still too big, use the following filters to eliminate the ones that won’t work.

• Which ones are excessively long?

• Which ones do you think aren’t very memorable?

• Which ones sound suspiciously similar to those of others?

• Which ones do you simply despise?

Reduce them to a few that will actually function. It’s fine if you still have a few good ones. What factors do you consider while deciding what to do next? Let’s have a look at the final phase.

Your best ideas should be put to an A/B test.

Do you still have two options to think about? It’s time to do an A/B test if you’re not convinced which is “the one.”

How do you go about doing that? Begin by inquiring with friends, coworkers, or business associates. You might also use a focus group to gather information.

Whatever option you take, make sure each tagline is presented in the same way. Consider the following scenario:

• With each of your phrase ideas, create a branded logo.

• Create a newsletter header for each tagline suggestion.

• Create a demo commercial that includes the tagline suggestions at the conclusion.

Now tell your audience about it. Which one is the most effective? Is it possible to pick a clear winner?

If not, think about what they have to say. Consider the above-mentioned conditions. Didn’t one of them pique their interest? Wasn’t one of them timeless? Or was it just too perplexing? Keep in mind that keeping things simple is usually the best option. A/B testing can also be used in paid commercials to discover which tagline generates the most traffic or sales.

Conclusion: Creating a Catchy Slogan

When it comes to standing out in the marketplace, branding is critical. Every element, from your aesthetics to your voice, should speak to a unified aim of who you are and what you’re about.

More significantly, they must speak to the needs of your target market. Your phrase is another piece of the jigsaw, providing another thing to deal with in your marketing assets and campaign. Create the ideal business tagline for your brand by being innovative while staying on track.