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How to Use Lucrative Keywords in Question Forms
By Raul Simea | SEO Case Study | 0 Comments
Want to get a piece of the organic traffic pie without having to wait two years for your content to rank? You must respond to users’ inquiries. “How to Use Lucrative Keywords in Question Form” to answer users’ queries find out below.
Questions account about 8% of all Google searches.
Doesn’t seem like much, does it?
Let’s have a look at the numbers.
Google conducts 3.5 billion searches every day, which equates to 28,0000,000 question-based queries. That’s a lot of queries.
The featured snippet is triggered by 29% of searches that include a question word like “why” or “can.”
What is a featured snippet? It’s an SEO gold mine that can help you jump from #10 to #1 if you provide the best answer to a customer inquiry.
When combined with profitable keywords, it can be a successful formula for increasing site traffic and conversions.
Here’s how to change your keyword approach to respond to customers’ questions, establish your brand as a go-to expert, and identify words with high buy intent.
Why is it a good idea to respond to users’ queries with high-potential keywords?
Have you heard of the term “semantic search”? ”
It’s what Google utilizes to figure out what people are searching for.
Before delivering search results, the data searching approach seeks to analyze the meaning of words in context and infer user intent.
This allows Google to present the correct answer in a featured snippet and give more relevant results.
We need to look at how people use search engines now that we know how Google analyzes people’s questions.
Users are moving away from short words or phrases as voice search becomes more popular. Long-tail keywords are search queries that take the shape of a conversation.
For example, if you need to replace a light bulb in your refrigerator, you wouldn’t search for “lightbulb,” but rather “how to change a light bulb in a Samsung french door refrigerator.”
As a result of the change in search, Google is changing how it presents responses, opening up new, important SEO real estate.
The Featured Snippet’s Influence
The highlighted snippet (also known as the Answer Box) is a quick response to an inquiry. It is derived from the first page of results and appears at the top of the SERP.
What is it about the featured snippet that makes it such a valuable piece of SEO real estate?
Let’s say your website is ranked #8 on the first page. When the typical #1 result is three years old, trudging your way to position #2 or #1 is a slow game.
If there is a featured snippet, you can circumvent the competition and jump to position #1 by answering users’ questions successfully.
As a result, you can:
- outperform your competitors
- increase conversions
- increase the amount of traffic
How much traffic is there? According to Hubspot, content containing a featured snippet has significantly greater click-through rates.
You establish yourself as the go-to expert by delivering the best answer to users’ questions. Users will be more inclined to convert if they have faith in your brand.
When Google notices that your visitors are pleased with your site, it sends out positive engagement signals, which assist your content rise in the search results.
What Do You Mean By Lucrative Keywords?
Let’s take a step back and explore the basics before diving into how to employ profitable keywords to answer customers’ questions.
Keywords are words and phrases that people use to find information on Google and other search engines.
The best keywords are words and phrases that your target audience uses. To drive the proper visitors to your website and into your sales funnel, you should generate content based on their search queries.
What are the most profitable keywords?
Long-tail keywords with a high return on investment are known as lucrative keywords. There is a high volume of searches, a low level of complexity, and a high likelihood of making a purchase choice.
You may acquire hot prospects who are ready to convert by focusing your SEO approach on question-based lucrative keywords.
6 Tips for Responding to User Queries with High-Potential Keywords
The next step is to optimize your content for the answer box now that you know how Google identifies answers to inquiries and the SEO benefits.
Here’s how to locate profitable keywords, figure out what your audience is searching for on Google, and style your pages to rank #1.
1. Ubersuggest can help you find profitable long-tail keyword queries.
What’s the secret to my digital marketing firm’s success? Developing expertise in locating high-intent long-tail keywords.
I’ll walk you through how to utilize Ubersuggest to find terms that are:
- based on questions
- lucrative
Step 1: Go to Ubersuggest and search for a broad word connected to your industry, such as “digital marketing.”
Step 2: Scroll down and select “View All Keyword Ideas” from the drop-down menu, then select “Filter.”
Tips for Responding to User Queries with High-Potential Keywords – Use Ubersuggest to Find Long-Tail Keyword Queries
Step 3: Set a $1 minimum cost-per-click (CPC) for your campaign. Increase the SEO difficulty to a maximum of 40 points.
Ubersuggest offers a keyword list that you can sort and export to identify the finest ones for your company.
There’s also a “Question” option with keyword suggestions based on questions.
Keywords that are lucrative should have the following properties:
- It’s a long-tail keyword if it has four or more words. The featured snippet appears 55 percent of the time when you search for ten words.
- High CPC: The more expensive a keyword is, the more valuable it is. People are willing to pay a lot of money to be ranked in it.
- Low SEO competition: The less rivalry there is, the easier it will be to rank on page one.
- High click-through rate from search results: You should concentrate on queries that generate a lot of clicks. People looking for “what is the weather in Los Angeles today?” for example, will not visit a website because the answer will be found in the search results.
2. Using these tools, you can find more user questions to answer.
To find question-based queries, don’t rely just on a keyword research tool like Ubersuggest.
There are a number of different tools and websites you can use to learn more about the types of questions your target audience is asking.
Answer The Public is a free tool for finding keyword queries that are based on questions.
Here’s how to put it to use:
- Enter a broad term like “chocolate.”
- Select the “questions” tab.
- Select “data.”
Answer The Public will next provide you with a set of questions divided into categories such as:
- who
- what
- when
- which
- why
- how
- can
- are
Save the data to a CSV file and make a list of the user questions you’d like to respond to.
Other places where you can find out what queries your target audience is asking are:
Question DB
Quora
Google’s “Recently Asked” questions
Begin developing a content strategy once you’ve compiled your list of queries connected to your lucrative keywords.
3. As Headers, Use Question-Based Keywords
Start utilizing the phrases as headers once you’ve compiled a list of question-based keywords.
Consider the following scenario:
Use an H2 tag towards the beginning of the post if the inquiry is “What are Deepfakes?”
Use Question-based Keywords as Headers to Answer Users’ Queries Using High Potential Keywords
Within the first paragraph, respond to the user query behind the H2 header. Don’t waste any time and get right to the subject. This aids Google’s comprehension of your material and allows it to be tagged as a snippet for the Answer Box.
Remember that Google will only respond to your query with a single short paragraph or a bulleted list.
4. Make a list of frequently asked questions (FAQs) to respond to users’ questions.
Creating a frequently asked questions (FAQ) section is one of the simplest ways to improve your website pages to answer customers’ queries.
To take advantage of highly sought-after organic search real estate, use the FAQ Schema (a bit of code that tells Google what questions are being asked and points to the answer).
According to Google, the schema is as follows:
You can make your material eligible to display these questions and answers directly on Google Search by using FAQPage structured data.
You have two options when it comes to designing your FAQ:
- Make a separate FAQ page.
- On landing sites, product pages, or blog entries, include a FAQ section.
Including connections to other sites inside your responses increases the FAQ’s effectiveness. You may lead someone deeper down your sales funnel with more specific material once they click, increasing your chances of converting a searcher into a paying customer.
How to Make a FAQ Page to Answer Users’ Questions
- Make a list of the questions you want to ask and the answers you want to give.
- Write the query in the phrase and include the keyword.
- Respond to the inquiry as soon as possible.
- To improve efficiency, group questions by category.
- Individual inquiries should have their own URLs.
- Use straightforward language.
- Your FAQ section should be toward the top of the page.
Adding a FAQ page or section to your website will assist Google better scan your material and increase your chances of ranking in position #0.
5. Improve the formatting of your content
Paragraphs, lists, tables, and videos are the four sorts of feature snippets for which you should optimize your content.
Write with both user queries and Google in mind while writing material, and then optimize the formatting.
Top replies to queries, according to SEMrush, employ the following formatting:
- paragraphs: 42 words and 249 characters on average
- 6 items on average and 44 words per list
- tables: 5 rows and 2 columns on average
- The average duration of the videos is 6 minutes.
Keep your answers close to these numbers when you include question-based lucrative keywords into your content to boost your chances of obtaining a featured snippet.
6. Put a date on your content
Are you concerned that by dating your content, you’ll appear irrelevant in search results?
If you don’t include a date, you can miss out on landing on Google’s first page.
Furthermore, upgrading outdated content might increase search engine traffic. Make an editing plan to go over past entries, update facts, and remove outdated information.
It will not only earn you the trust of your readers, but it will also earn you Google points.
Even if you don’t have anything new to contribute to a page, it’s important to include a publishing date.
According to a SEMrush study on featured snippets, if older content with a date had the greatest answer, it got the snippet feature. Seventy percent of the studied featured snippets were from the years 2018 to 2020.
Without having to build a new blog post or page, spring cleaning your content and optimizing it for question-based queries could get you a featured snippet and increase your page visits.
Which Keywords in a Question Should You Avoid Answering?
There are some questions you should avoid while creating material to address visitors’ questions.
Sometimes Google’s Knowledge Graph provides a direct answer. There is no website link in these responses, thus targeting these question keywords has no SEO or monetary benefit.
The search query “How tall is Mount Everest?” yields a direct answer of 5895 meters.
Uses Google Knowledge Graph to respond to users’ questions.
There’s no use in investing resources to get this response to the top because it won’t bring in any traffic.
Final Thoughts
An efficient SEO strategy is around optimizing your content to respond to user queries. It enables you to focus on the issues that your target audience is facing and position your company as an authority.
Question lucrative keywords can help you build your business in addition to benefiting your audience. You can not only bypass a few slots in search and go directly to #0, but you’ll also get more clicks from users who are more likely to buy.
