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Link building, written by people who do it

Playbooks, vetting checklists and honest numbers from our own campaigns — no recycled "ultimate guides."

Why Businesses Need SEO

A large number of businesses think that having a website alone is going to be enough to achieve success online, only to realize a bit down the line that it’s not like that. Having a website is something essential but, having a website that is SEO optimized is crucial in today’s age. The problem is … Read more

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Introduction to SEO

SEO stands for Search Engine Optimization, and it refers to the art of utilizing organic search results in your advantage to grow your traffic and its quality while increasing the exposure of your brand on the internet. Even if it might sound complicated at first, SEO is about people as much as it is about … Read more

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What Is SEM and How to Use It

SEM translates to Search Engine Marketing, and it refers to the activity of paying for advertisements to rank higher in Google Searches. Maybe you are more familiar with SEO (Search Engine Optimization) which refers to tweaking your website, and articles so they are more likely to be ranked higher by the Google algorithm. SEO is … Read more

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Short but powerful : SEO Abbreviations explained

SEO Abbreviations

SEO, SEA, SEM, CTR, we are bombarded by all of these abbreviations. Even our SEO specialists find it occasionally difficult to work with all these abbreviations. Over the years, people have stopped using certain technical terms fully, migrating towards using only abbreviations. Now, you might want to optimize your website but you have no idea … Read more

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